Call for contributions:
Client Conference 2025

Building influence and maximising impact

The MRS Client Conference, in association with AURA, is designed to equip insight professionals within brands and organisations with the tools, skills and strategies to build and extend their influence across the business, boost activation and impact of insight and achieve more-with-less, in every way possible.

We invite client-side research and insight practitioners to share experiences of how they are successfully navigating today’s toughest organisational and collaboration challenges. We also invite expert advisors to share practical, proven strategies to upskill insight practitioners, helping them to futureproof their roles and maximise the value of insight across their organisations.

Key themes we’ll be addressing at this year’s event include:

Building influence with stakeholders

• Building consultative skills to strengthen stakeholder relationships
• Getting in front of the true decision makers across the organisation
• Justifying insight budgets by evidencing business impact and return on investment
• Strengthening trust in outputs and educating stakeholders on the risks of poor or incomplete data

Insight activation strategies

• Techniques for embedding richer insight
• Ensuring insights travel further and last longer
• Socialising and democratisation strategies

Extending the reach of the insight function

• In-housing - building and scaling an impactful insight practice
• Foresight, predicting future trends and informing product innovation
• Building consultative skills to attract new internal customers
• Instigating or managing change projects, inspired by insights

More with less strategies

• Collaborating across data and insight teams to reduce duplication and achieve cost efficiencies
• Repackaging and repurposing research
• Accelerating insight delivery and reducing costs with technology, tools and platforms
• Getting creative to deliver big impact from small budgets

If you’d like to contribute to our 2025 event please send in a submission for a:

PRESENTATION OR CASE STUDY (30mins) Share your exceptional story of insight activation. Tell us how you’re extending your influence and managing stakeholders, and what approaches you’re using to embed insight and maximise its impact. How can your peers learn from your experience and apply it in their own organisations?

NO SLIDES PANEL SESSSION (30 mins) If you’d like to put yourself forward to lead or participate on a panel, please propose a topic you think holds broad appeal to client-side research and insight professionals in a variety of sectors.

NETWORKING OR CO-CREATION SESSION (30mins) Propose a session to encourage informal knowledge-sharing and collaboration

IN CONVERSATION WITH… (30mins) Lead an interview style session with an internal customer, colleagues in adjacent functions or agency partners to discuss how a novel approach is boosting the impact of insights across your organisation. 

If you’d like to contribute to any of our leadership events, please submit your proposal by Friday 1 August via our online form.

A quick note on our selection criteria:

We give priority to:

• Real examples, that include the ups and downs that others can learn from
• Hot-off-the-press insights or pioneering approaches to driving influence and impact
• New and diverse voices in the field
• MRS company partners

MRS is committed to equal gender representation on the conference platform and strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.