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Are are looking for a list of all our AI training courses? If so, click here.

Or are you...

Looking for a structured programme of AI courses that will enable you to attain a certification?

If the latter, read on.

Introducing the AI Practitioner Pathway

MRS has created two new professional recognitions: AI Practitioner and AI Advanced Practitioner. 

Guided by expert trainers, increase your professional value and gain recognised CPD as you progress. 

  • Company Partners can use their vouchers against each course 
  • Individual Members get a 30% discount on each course

Become an AI Practitioner

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Learn how to apply generative AI to research design, analysis and reporting, enhance qualitative and quantitative workflows, and create tailored AI-powered solutions.

Explore how AI agents are changing the way insights are generated and delivered plus there is optional AI as Co-Pilot in Qualitative Research training which gives you depth into integrating AI into qualitative practice.

Become an Advanced AI Practitioner

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Choose from two specialist routes:

AI Leadership and Transformation, which focuses on driving AI adoption and organisational change or;

Synthetic Data and Synthetic Audiences, which explores the opportunities, risks and practical applications of emerging synthetic research methods.

How it works

  • You do not need to start on Level 1 - you can start on any course in the programme. 
  • If you have already completed some of these course that counts towards your certification!
  • When you have completed one or both pathways (Practitioner / Advanced) contact training@mrs.org.uk and let us know. We will then verify your attendance and issue you with a MRS AI Practitioner digital badge and LinkedIn card.

Membership savings – If you're not already an MRS member, we strongly recommend joining. Members receive a 30% discount on training courses, meaning you could save significantly across the full pathway while accessing a wide range of additional membership benefits. 



Click image below to see the pathway

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Level 1 - AI Fundamentals


No courses currently running

New dates coming soon...

Level 2 - AI in Research Practice

Generative AI in Market Research & CX

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Dec
08
2026

Tuesday
10:00–17:00

Level 3 - AI Automation and Agents

AI Agents for Market Research: Python, APIs, and Bespoke Solutions

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Nov
10
2026

Tuesday
09:30–16:00

The Impact of Agentic AI on Research

Understand agentic AI and its impact on research workflows

Dec
02
2026

Wednesday
09:30–16:00

Specialist Pathway 1 - AI Leadership and Transformation

Leading Teams Through AI Change

Learn how to help your team adapt to AI-driven change while maintaining performance, engagement and wellbeing.

Dec
03
2026

Thursday
09:30–13:30

Specialist Pathway 2 - Synthetic Data and Synthetic Audiences

Synthetic Audience Masterclass

Cut through the hype and leave knowing exactly when, why and how to use synthetic audiences.

Nov
19
2026

Thursday
10:00–16:00

 

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