AI and Analytics

Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.

Master essential AI tools to create dynamic, multi-format presentations that elevate your insights and content.

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Understand the how and when advanced statistical techniques are used and understand which business questions they address.

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Multivariate and other statistical techniques for use in research.

Nov
19
2025

Wednesday
09:30–17:00

1/2

Nov
20
2025

Thursday
09:30–17:00

2/2

Learn which text analytics methods are available today and when & how (not) to use them

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Learn how to effectively use synthetic data as a tool in research, while respecting data protection obligations.

Gain the knowledge and confidence to assess, manage, and oversee AI systems in line with the EU AI Act, before enforcement begins.

Learn how to implement AI with purpose and transform your customer experience strategy to create measurable, human-centred value.

Understand the technology, applications, and real-world uses of synthetic data in market research and insights