AI training and Practitioner Pathway

From generative AI and automation tools to synthetic data and intelligent agents, the skills researchers need today are changing. We offer the widest range of AI insight skills courses available in the UK and internationally.

• Company Partners can use their vouchers against each course 
• Individual Members get a 30% discount on each course
  
  

Introducing the AI Practitioner Pathway

MRS has created two new professional recognitions: AI Practitioner and AI Advanced Practitioner. 

Guided by expert trainers, increase your professional value and gain recognised CPD as you progress. 

Become an AI Practitioner

Learn how to apply generative AI to research design, analysis and reporting, enhance qualitative and quantitative workflows, and create tailored AI-powered solutions.

Explore how AI agents are changing the way insights are generated and delivered plus there is optional AI as Co-Pilot in Qualitative Research training which gives you depth into integrating AI into qualitative practice.

Become an Advanced AI Practitioner

Choose from two specialist routes:

AI Leadership and Transformation, which focuses on driving AI adoption and organisational change or;

Synthetic Data and Synthetic Audiences, which explores the opportunities, risks and practical applications of emerging synthetic research methods.

How it works

Start by booking a Level 1 course - see all courses listed by level below.

Completing all three levels qualifies you as a recognised MRS AI Practitioner demonstrating your AI expertise within the sector.

• Membership savings – If you're not already an MRS member, we strongly recommend joining. Members receive a 30% discount on training courses, meaning you could save significantly across the full pathway while accessing a wide range of additional membership benefits.
  
  
• MRS AI Practitioner badge – Once you have completed Levels 1-3, contact training@mrs.org.uk and let us know. We will then verify your attendance and issue you with a MRS AI Practitioner digital badge and LinkedIn card. These can be used to showcase your AI expertise to employers, clients and the wider sector.
  
  

Click image below to see the pathway