This event has taken place
Online
Virtual training course
£955 + VAT
£1,295 + VAT
£1,050 + VAT
This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training
This course goes beyond great client servicing and insight practice to cover the additional processes and consultancy skills that are vital if you are to make a valuable contribution to business success.
Drawing on extensive experience working with Big 4 consultants and operating as an independent consultant, this programme will help you to design, deliver and promote advisory services to drive real change.
Consulting requires a mix of different capabilities than the insight industry has traditionally sought and valued. No longer are technical research and analysis skills, good project management and responsive servicing enough. Our research shows that the skills required to operate at the consulting and advisory end of the market include what we call our Consulting 4Cs: Challenging Mind-set, Critical Thinking, Commercial Solutions, and Coaching Support.
The course follows a consultancy assignment based around a case study with an intensive series of exercises designed to evaluate and develop participants’ thought processes and capabilities. In addition, the course will provide access to an extensive toolkit to aid project scoping, problem diagnosis and help design and deliver suitable interventions.
The programme will benefit senior research directors in agencies who operate in a Key Account or Consultant capacity as well as insight specialists operating in business partnering roles on the client side.
The core objectives of the programme are to:
Specialism
Day 1: Advisory relationships and partnership ways of working
9.30 – 10.30: Advisor models, structures and ways of working
11.00 – 12.00: Creating additional value beyond good insight practice
14.00 - 15.00: Transitioning the relationship from need-based to business partners
15.30 - 16.30: Building action plans, Q&A and assignment setting for the course
Day 2: Consulting toolkits
9.30 – 10.30: Curating existing knowledge into thought leadership
11.00 – 12.00: Critical thinking and synthesis skills for insight sense-making
14.00 - 15.00: Commercial assessment of insight recommendations
15.30 - 16.30: Constructively dealing with difference, contradiction and challenge
Day 3: Interventions and activation
9.30 – 10.30: Influencing stakeholders responses using behavioural techniques
11.00 – 12.00: Facilitating others using deliberative techniques
14.00 - 15.00: Gamifying the insight communication process
15.30 - 16.30: Finalising action plans and Q&A
This event has taken place
Online
Virtual training course
£955 + VAT
£1,295 + VAT
£1,050 + VAT
Our newsletters cover the latest MRS events, policy updates and research news.