GKB: Geodemographics Knowledge Base


1-5 of 31 blog posts

Welcome to the Geodemographics Knowledge Base, a comprehensive directory of hand-selected websites for people interested in the application of geodemographics, geo-spatial analysis and Big Data. It has been produced by the Census and Geodemographics Group of MRS.

1-5 of 801 news articles

AMSR: 40 years of Geodemographics

February 2019 Article
Barry Leventhal writes about 40 years of Geodemographics for the AMSR (Archive of Market and Social Research) newsletter.

UKSA: Privacy and Data Confidentiality Methods

A National Statistician’s Quality Review
The rapid increase in the detail, volume and frequency of data collected, alongside the diversification of data sources available, presents a real opportunity for the statistical community to innovate. This richer detail will provide better statistics that deepen our understanding of society and better support decision making.

On the other hand, making more data available raises new concerns and new challenges to protecting privacy and confidentiality of personal information. In this challenging and rapidly changing landscape, the statistical community has a legal and an ethical obligation to protect the confidentiality of data, while at the same time striving to meet evolving user demands for more detailed and helpful statistics.

Avon Longitudinal Study of Parents and Children

Linkage to routine health and social records. The ALSPAC dataset is extensive and broad. However, to further strengthen the platform ALSPAC is undertaking to link our self-reported data with external data sources.

ADRN - Combining survey data, paradata and administrative data for non-response investigation

Quality data and saving money

People are less keen than ever to take part in social surveys these days. They may simply decline to be involved in the first place or they may drop out after taking part once or more. For large-scale household and cohort studies looking to collect data not just once but repeatedly over time from thousands of people, this is a major logistical, practical and financial headache. But research linking three major surveys run by the Office for National Statistics (ONS) with Census information has come up with new ways to overcome these problems and achieve good quality data whilst making substantial financial savings. It could also help secure the future of the UK’s rich and important data sets.

ESRC Administrative Data Research Partnership

Data has the potential to transform public and private sector organisations, drive research and development, and increase productivity and innovation. The enormous volume and complexity of data that is now being collected by government departments, businesses and other organisations represents a significant resource within the UK which can be used to the mutual benefit of academic research, organisations and society as a whole....

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