GKB: Geodemographics Knowledge Base

Geodemographics is the description of people according to where they live, derived from the study of spatial information.

A Landmark paper: the first step towards big data?

Read Peter Mouncey's blog piece regarding his selection of a landmark paper from the International Journal of Market Research archives: The utility to market research of the classification of residential neighbourhoods - Ken Baker, John Bermingham and Colin McDonald, BMRB (published in the Journal of the Market Research Society, Vol.39 No. 1, January 1997).

ABS - Australia's National Statistical Agency

The Australian Bureau of Statistics (ABS) is Australia’s national statistical agency. The ABS provides key statistics on a wide range of economic, environmental and social issues. The ABS also plays an important leadership and coordination role in relation to the statistical activities of other official bodies, both within Australia and internationally. The Census of Population and Housing is the largest statistical collection undertaken by the ABS and is conducted every 5 years. The last Census was in 2011.

Access to Higher Education 1991-98: 'Using Geodemographics'

A reproduction of an article published in the journal Widening Participation and Lifelong Learning by David Tonks of Lancaster University, in which UK university entrants are analysed by their geodemographic profiles.

AFD Software: Censation

Censation is a geodemographic solution based on the 2001 Census data. It is included free in all of AFD's Address Management Products.

AMSR: 40 years of Geodemographics

February 2019 Article
Barry Leventhal writes about 40 years of Geodemographics for the AMSR (Archive of Market and Social Research) newsletter.

Apple'sNew iPhone 8 and iPhone X Emphasize Augmented Reality

This 2017 article by Jonathan Vanian of Fortune explains how Apple’s new iPhone8, iPhone 8 plus, and iPhone X smartphones are intended to bring augmented technology to the masses. He describes how, with augmented reality, people can see digital images overlaid onto the physical world using their smartphones and cameras. The technology is closely related to virtual reality, in which people wear headsets like Facebook’s Oculus Rift that immerse them into completely digital environments. He reports that, at a recent launch event, Apple’s head marketer Phil Schiller described several technologies intended to make the new iPhones better suited than competing smartphones at displaying AR graphics. The iPhones contain new gyroscopes and accelerometers that help orient digital imagery onto the physical world in a more realistic manner than before.

Applying GIS Technology and Geodemographics to College and University Admissions Planning: Some Results from Ohio State University

An example of the use of geodemographics in examining access to education in the United States. The article was written by Professor D Marble and Mr V Mora of the Ohio State University.

Are your sensors spying on you?

This 2017 press release from Newcastle University describes how a team of cyber experts led by Dr Maryam Mehrnezhad have revealed the ease with which malicious websites, as well as installed apps, can spy on us using just the information from the motion sensors in our mobile phones.

Association of Research Observatories

The website of the Association of Research Observatories is a portal to the work of the Research Observatories in England. It provides access to information about the Observatories and details of the Association itself. It also offers an overview of the research agendas being pursued by the Observatories in each Region.

BBC Radio - Thinking Allowed – Maps and Postcodes

Is there such a thing as a predictive postcode? Can it reveal more about us than our bank account, ethnicity or social class? Laurie Taylor poses the question to Roger Burrows, Professor of Cities at Newcastle University. Also, Mapping Society - Laura Vaughan, Professor of Urban Form and Society at the Bartlett School of Architecture, UCL, examines how maps not only serve as historical records of social enquiry, but also reveal the ways in which difference and inequality are etched deeply on the surface of our towns, villages and cities.

Belgian Statistics

The website of the National Institute of Statistics in Belgium. Although the English-language version of the site is still under construction, the site includes indicator statistics that highlight the economic, demographic and environmental trends in Belgium.

Bluewave Geographics

Bluewave Geographics is a provider of digital mapping and geographical analysis services to the market research and fieldwork sectors with experience in the areas of spatial analysis, mapping, geo-demographics, survey design and sampling.


Among a wealth of promotional material this site includes freely downloadable data on selected contemporary marketing trends and papers on a variety of market research issues.

Callcredit Marketing Solutions

Callcredit Marketing Solutions (also trading as improvemydata.com, EuroDirect and GMAP) provides a range of data profiling, cleansing and enhancement functionalities enabling users to attach geodemographic and lifestyle classifications to consumer data records at the same time as cleaning and profiling their data. Consumer segmentations are available at individual, household and postcode level for the UK. They are suppliers of CAMEO consumer classifications and census datasets for the UK and countries all over the world.


Capscan provide address management software and are an official agency for the 1991 Census. There is an opportunity to download trial versions of some of their software, such as Matchcode 5, from this site.

CASS - The Centre for Applied Social Surveys

Based at the University of Southampton, the Centre for Applied Social Surveys is intended to train and advise people both from within and outside academia in the execution of large scale surveys, from design to analysis. The site includes the CASS Question Bank, a freely-accessible library of questionnaires and questions.

Cathie Marsh Centre for Census and Survey Research, The

The Cathie Marsh Centre for Census and Survey Research (CCSR) at the University of Manchester. The centre's newsletters and the conference papers produced by researchers at the centre can be read online at this site, and detailed lists of the researchers' other publications can be obtained.

Census Information Gateway, The

The vast UK Census help and information site, which includes a search facility for locating relevant sections of the site (currently under construction). The site contains information on a huge range of census-related issues.

Census News

Online access to the latest census news released by the Office for National Statistics (ONS).

Census of Population: 2000 and Beyond - A Conference at the Cathie Marsh Centre

The website of a conference held in June 2000 at the Cathie Marsh Centre for Census and Survey Research at the University of Manchester. Included on the site are full versions of the 15 conference papers available for downloading. The papers represent some of the latest research in the field, covering topics such as Experian's FIZZ system and the ONS's 2001 Census data dissemination strategies.

Census Output Prospectus

Discover the latest plans for the 2001 Census output, direct from the Office for National Statistics (ONS). The prospectus can be read on-line, or downloaded as a PDF file.

Centre for Urban and Regional Development Studies, University of Newcastle-upon-Tyne

The Centre for Urban and Regional Development Studies (CURDS) concentrates its research on areas' economic and social development. A full list of the Centre's recent projects is included in the site, as are links to many of the projects' own pages.

Cloud Client - Online Geodemographic for England and Wales

Cloud Client is a web-based geodemographic profiling service that allows postcode data to be uploaded and returns an instant geodemographic report.

Demographic Decisions

Demographic Decisions provide independent consultancy advice to companies and organisations looking to maximise the value of their investments in demographic data and data exploitation.


DemographicsNowUK is a subscription service providing demographic reports, maps, charts and data for the UK.

Department of Social Statistics at the University of Southampton

The research performed in the Department of Social Statistics concentrates on sample survey theory, demography and statistical modelling. In so doing, it covers issues such as the modifiable areal unit problem and the concept of ecological fallacy. The latest working papers produced by the department are available to download from this site.

Deprivation scores based on 1991 Census area statistics

As part of the Manchester University-based MIMAS service, this section of the Census Dissemination Unit's website includes a wide range of data relevant to deprivation scores based on 1991 Census statistics - many of which are only available to registered users of the 1991 SAS/LBS. The site also includes SASPAC files for calculating Townsend, Jarman, Carstairs and Noble et al scores.

DOTS Address Validation–US

DOTS Address Validation–US (AV-US) is an XML Web Service that can be integrated with any Web-enabled platform in order to validate and standardize US addresses in real time, at the point of entry.


Equifax provide marketing information and market profiling services as well as many other products, including credit information provision and vehicle history checking.

ESRC/JISC 2001 Census of Population Programme

Network of data support units providing access and support for census data resources to the UK Higher and Further Education communities. Contains news and links to other census resources.

Experian - Data Intelligence

Experian's Data Intelligence team can provide full bureau support in the analysis and interpretation of Experian's range of geodemographic, local area, locational and cartographic data. The service brings together over 45,000 separate data items, including person and household level demographics, consumer and business segmentation systems (such as Experian's Mosaic classfication), lifestyle variables and local area data, including 2001 Census statistics.

Experian - Demographics Online

Demographics Online lets you exploit a range of key marketing applications enabling you to answer a wide range of market planning and consumer insight questions. The site is made up of three applications: A Describe Area report to answer key questions about the area you are investigating in a series of themed reports; a Profile My Customers report to explain who your customers are by using one of a range of consumer classification systems, and a Rank Areas report helping you to identify the best areas to target based on your Profile report. These reports aid direct marketing activities, door to door distribution, network and territory planning.

Fusion Software, SelfCoder

SelfCoder is a software web service that collects a respondent's occupation and returns the following data: social grade (A,B,C1,C2,D,E), estimated income (adjusted by age, sex and region) and SOC2000 groups.

GBF/DIME - The History

A brief account of the history of the USA's GBF/DIME (Geographic Base File using Dual Independence Map Encoding) system. The GBF/DIME files formed a major part of the contemporary TIGER system in the United States, and so are fundamental to US Census geography.


Information on GBProfiler, a free geodemographic system for use in the academic community developed at Leeds University by Stan Openshaw and Marcus Blake. The site includes information on the general topics chosen to select the SAS (Small Area Statistics) variables to be incorporated into the classification.

Geo: International Magazine

GEO:connexion International is the leading business-to-business monthly magazine for users of spatial technologies within the British Isles, continental Europe, the Middle East and Africa. Published in both hardcopy and online versions.

GeoConnexion UK Magazine

GeoConnexion UK cover news, features devoted to the UK's GI industry. Its special focus are on E-Government, Health, Public Saftety, Retail, Environmental, Utilities, Surveying, Location-Based Services, Tranport/Logistics and Telecommunications. It is published in both hardcopy and online versions.

Geodemographics for Marketers: using location analysis for research and marketing

Geodemographics for Marketers is being published by Kogan Page early in 2016.The book has been written to provide marketing professionals and students with the know-how to leverage geodemographics techniques, and demonstrates their many applications and benefits. The author is Barry Leventhal, and the book includes articles and case studies contributed by a wide range of experts.


GEOEurope is a European magazine produced by American publishers GEOPlace. The publication's subject matter is biased towards GIS, but the site includes online articles relevant to geodemographics and locational analysis.


GeoLabour provides analysis of demography and labour market related issues, including issues of strategic geomarketing.


GeoTribes is a person-level segmentation system that operates across multiple countries


GeoWise develops and sells InstantAtlas, a product that delivers geography and statistics within web browsers, it can be used to create stand-alone, interactive atlases, dashboards, profiles, or key performance indicator reports that allows people to view and explore patterns, monitor key indicators, present trends and support decision-making.

GfK GeoMarketing

Based in Germany, GfK GeoMarketing provides a wide range of up-to-date market data, including detailed demographic information on the German population’s age, household size, household type and income.

GIS and Remote Sensing Unit at Lancaster University

A list of the reports produced by the NWRRL, (many with online abstracts), and information on ordering copies of the complete documents. Topics covered include the classification of residential districts, the issues of aggregation and the MAUP in the British Census, and the potential for fuzzy classification systems in geodemographic targeting.


Want to know more about a specific location? Google Earth combines satellite imagery, maps and Google Search to provide access to the world's geographic information.

GoogleMoves Into Augmented Reality Shopping With BMW and Gap

This article by Elisabeth Behrmann and Mark Bergen of Bloomberg Technology describes how Google is rolling out a real world application for its most ambitious virtual reality effort - letting shoppers see what they might buy without leaving home. Google has introduced two new retail partnerships, with BMW and Gap Inc., deploying its 3D-scanning project called Tango. The technology uses cameras and sensors in mobile devices to overlay digital images in physical space - akin to the hit mobile game Pokemon Go. As virtual and augmented reality technology rapidly improves, analysts predict the retail industry may be one the biggest beneficiaries. IDC estimates the market for the technologies will explode from about $5.2 billion in 2015 to $162 billion in 2020.

GRC Database

This site, built and maintained by Graham Rhind, contains the most complete postal code and address resource list available on the Internet. You can also find out about unique books and other resources to provide you with everything you need to know to effectively manage your international database.

Guardian Article - England's most deprived town

This article from The Guardian describes how a seaside town in Essex has the highest levels of deprivation in the country as measured by the Government's Indices of Deprivation 2010 for England. In the article are links which enable you to explore the Indices of Deprivation in greater detail, including access to the underlying data and maps. There is an interactive map which combines Google Maps with the Government’s (DCLG) Indices of Deprivation 2010 for England. The geographical unit is Lower Layer Super Output Area (LSOA) and clicking within an LSOA gives a pop-up with a deprivation score and rank plus a partial guide to the categories on the map.

Household Reference Person

The concept of a Household Reference Person (HRP) was introduced in the 2001 Census (in common with other government surveys in 2001/2) to replace the traditional concept of the 'head of the household'. HRPs provide an individual person within a household to act as a reference point for producing further derived statistics and for characterising a whole household according to characteristics of the chosen reference person.

For more information visit:

iBeacons Location Based Marketing

Brands are using IBeacons to send strategically timed messages to customers while they are within a specific venue and prompting them to take a certain action.

Indices of Deprivation 2010

The Index of Multiple Deprivation 2010, developed by the Department for Communities and Local Government, combines a number of indicators, chosen to cover a range of economic, social and housing issues, into a single deprivation score for each small area in England. This allows each area to be ranked relative to one another according to their level of deprivation. As with the 2007 and 2004 Indices, the Indices of Deprivation 2010 have been produced at Lower Super Output Area level, of which there are 32,482 in the country.


InSite, from CACI, is a market analysis tool that brings together database, mapping and reporting functionality. It enables users to uncover intelligence in marketing data, from finding trends and opportunities in customer information to understanding locations in terms of people and demographics.

Internet-based neighbourhood information systems and their consequences

This study from the Joseph Rowntree Foundation looks at the emergence of internet-based information systems (IBNIS), examining a range of sites in detail. Based on interviews with those involved in the development of such sites in the UK and USA, it looks at how technology can be used to classify and sort people and places.

iPhone SE - Technical Specifications - Apple (UK)

This specification for one of the more recent (2016) offerings from Apple includes details of the location finding features namely GPS and GLONASS, digital compass, Wi-Fi, mobile data and iBeacon micro-location. It also covers details of motion sensing features, including three-axis gyro, accelerometer and proximity sensor.


iShareMaps are mapping products from Astun Technology. UK Geocoding integrated into your website or on the desktop, and location-based web server for local government.

Italian National Statistical Institute - ISTAT

ISTAT's website provides comprehensive datasets and related reports and articles on Italy's population, economy and environment. The site is updated regularly to include the very latest figures and press releases.


JICPOPS - the Joint Industry Committee for POPulation Standards - was set up in 1994 and aims to address the issues surrounding the anomalies that exist in the population and household datasets commonly used in micromarketing. The site outlines the problems in question and provides contact details for further information.

Labour Force Survey, The

Administered by the Office for National Statistics (ONS), the LFS produces regional employment data to an internationally-agreed standard, enabling comparison across the EU member states. This site provides data and documentation associated with the survey.

Large-scale location-based mobile marketing

O2 signed deals with Starbucks and L’Oréal to be the first brands to undertake a six-month trial of its large-scale location-based mobile marketing platform in the UK.

Location Intelligence in Public Sector

Location intelligence is helping local governments make timely and accurate decisions and drive digital engagement.

Location-based advertising

Location-based advertising hinges around the fact that wherever people go these days they always carry a mobile with them. And most quite happily share out location data with the various apps they use. This presents an opportunity for advertisers to personalise their messages to people based on their current location. In real time


The Maptitude GIS for Windows is a low cost mapping solution for business, government, and education from Caliper Corporation. The software is available bundled with postcode boundaries (to sector level), postcode locator tools and a range of demographic and mapping datasets.

Martin, Professor David

Professor David Martin's pages at the University of Southampton. Among Professor Martin's research interests (which are detailed on his site) are census population modelling and the geography of health. He also holds an ESRC (Economic and Social Research Council)-funded award under the 2001 Census Development Programme.

MSN Virtual Earth

MSN Virtual Earth combines mapping and local search to provide answers to your search queries in a geographical context. This has now been consolidated within the bing.com service

National Centre for Social and Economic Modelling, University of Canberra - New Publications

This site provides an opportunity to download versions of the latest publications produced by the NATSEM researchers. Although written with reference to Australian applications, many of the articles make interesting reading for those looking for geodemographic research literature.

OCSI, Oxford Consultants for Social Inclusion

OCSI can help local government and other public sector organisations develop detailed area profiles, providing information and analysis needed for area based strategies.

Office for National Statistics Longitudinal Study

The ONS Longitudinal Study involves a 1% sample of the population of England and Wales and has been running since 1971, deriving data from the Census and from other related sources. The LS data is less easily available than is the case for many ONS-controlled surveys due to confidentiality laws, and charges will be made to any non-academic users of the data.

ONS announces a further update to the Coding Index for the Standard Occupational Classification 2010 (SOC2010)

ONS announces a further update to the Coding Index for the Standard Occupational Classification 2010 (SOC2010) The ONS Classifications and Harmonisation Unit (CHU) has announced a third update to the SOC2010 Index.This update has 324 new job titles, adding 6 to Graphic Designers, which cover some 3D, digital design and visual effect jobs, and 18 to the IT and telecoms professions, along with many others. Examples are 'Genius working in retail computing' (some people who work for Apple), 'Cast member working in retail' (people working in Disney stores) and 'Data Scientist'. Coding tools have also been developed to assist with coding SOC2010 and the National Statistics Socio-economic Classification (NS-SEC).

Open Geodemographics

A ‘portal' featuring geodemographic products created with open methods, data and tools by researchers from the University of Liverpool and University College London. The products and the underlying data are free to download and use, including commercial applications. The researchers add that methods are transparent and reproducible, with products supported by an active user community, and available to modify and augment. The website currently features the UK Output Area Classification (OAC) built in partnership with the ONS and created entirely from the 2011 census data, the bespoke London Output Area Classification (LOAC), and the Temporal Output Area Classification (TOAC) exploring geodemographic change between 2001 and 2011. A linked website has interactive and searchable maps of each classification down to very local levels.


OriginsInfo specialises in geodemographics and the production of geodemographic software tools. Their key product, Origins, is a segmentation tool that helps organisations to understand the cultural, ethnic and linguistic origins of their users, customers, clients and employees.

Output Area Classification (OAC)

This page from the ONS website provides a summary and additional links relating to the classification of output areas from the 2001 Census produced by the School of Geography at the University of Leeds. The links include details of methodology, variable selection, cluster summaries, maps and datasets which can be used for further analysis. Contact details are provided for obtaining a CD version of the information and data available.

Output Area Classification (OAC) User Group

Supports and promotes the use of the UK Output Area Classification (OAC) as geodemography open to all. Its aims are to help users apply this fine grained classification, available in the public domain, through sharing and building experience, and by representing their interests. 

Details of the 2011 OAC development can be found at www.retailresearchdata.org/2011oac.aspx


OAC mapped at building level Parallel is a company offering a range of web developments, including uses of Ordnance Survey (OS) Open Map released in March 2015. The company has for example combined Open Map at building level with the 2011 Output Area Classification (OAC) to produce a very precise map viewable on the Parallel website. This helps focus on the geodemographic characteristics of built up neighbourhoods and excludes open space.
The Parallel website also includes many links related to its activities.


Personicx is a produced by Acxiom and utilises a wealth of demographic, geographical, lifestyle and behavioural information to segment the UK market place into 55 robust clusters, allowing you to effectively understand, target and connect with consumers. As the number of touchpoints continues to grow, digital identities and behaviours evolve. Personicx now includes a vital digital dimension allowing users to plan marketing engagements effectively across channels.

Postcode Anywhere

Postcode Anywhere is a web based address management software which provides access to UK and international addresses, bank data, maps, lifestyle and geographic information.

PSI Navigator

PSI Navigator is a search engine and directory for public sector information resources (files, datasets, publications etc) for many European Union countries.

Public Profiler

Public Profiler are leaders in training and research in spatial analysis. They have also created a range of spatial information tools for profiling the public, the public sector and commerce.

Samples of Anonymised Records

The official website for the Samples of Anonymised Records (SARs) at the Cathie Marsh Centre for Census and Survey Research (CCSR). The Centre supports and disseminates the 1991 and forthcoming 2001 Samples of Anonymised Records. The SARs are samples of individual Census records which have been adapted to preserve respondents' confidentiality.

Scotland’s many subcultures

The argument for Scottish independence often invokes the idea of a uniform Scottish identity. Using new analysis, Richard Webber and Trevor Phillips expose this myth, revealing the eight Scottish subcultures and their attitudes to independence.

SiliconValley siphons our data like oil. But the deepest drilling has just begun

This 2017 Guardian article by Ben Tarnoff explains how personal data is to the tech world what oil is to the fossil fuel industry and that’s why companies like Amazon and Facebook plan to dig deeper than we ever imagined. He speculates that one of the reasons for Amazon’s recent acquisition of bricks and mortar retailer Whole Foods is to extend the powerful analytics of its online world into the analytics of offline retailing by using electronic tracking and surveillance in the bricks and mortar stores.

Social Grade Approximation for the 2011 Census

Social Grade is the 'common currency' social classification (the 'ABC1' system) used by the advertising industry and employed throughout marketing and market research. This site provides details of the new approximation to Social Grade available in the outputs from the 2011 Census. A report is available which describes the development of the algorithm and accuracy achieved, and evaluates the discriminatory power of the approximation in comparison with ‘true’ Social Grade. 

Social Grade Classifications

Approximated Social Grade has six categories A, B, C1, C2, D and E. It is a socio-economic classification produced by the ONS (UK Office for National Statistics) by applying an algorithm developed by members of the MRS Census & Geodemographics Group.

Society for Location Analysis (SLA), The

SLA is a not-for-profit organisation run by a voluntary committee and sponsored by CB Richard Ellis. Its aims are to improve the standing and promote the expertise of site location research; support the interests of the site location research community; encourage cross-fertilisation of information, techniques and practices; and encourage discussions of matters relating to site location research.

Southwark Atlas of Health

This website illustrates the use of geodemographics in health by presenting case studies of real targeting campaings in Southwark as well the underlying theory.The website is an outreach activity of a Knowledge Partnership between UCL CASA Centre for Advanced Spatial Analysis and the NHS.
The project is based in Southwark Primary Care Trust.

SPA Marketing Systems

SPA Marketing Systems is a market analysis company that provides segmentation, customer profiling, turnover prediction, site analysis, maps and many other services to help marketing and property departments. The company has particular expertise in the retail industry.

Targeting Customers

'Targeting Customers' third edition was published by WARC (World Advertising Research Center, www.warc.com) in 2004, priced @ £45 plus p&p. The book sold well, but has now gone out of print. With the permission of WARC, it has now been made available as an ebook, sold from www.targetingcustomers.biz @ £20 plus VAT. Please note the book has not been updated, therefore any developments since 2004 are not covered. However it should still be of great value, notably because: It remains the as the only user-friendly guide to geodemographics & lifestyles. It places these techniques in a business, rather than academic, context. It clearly explains how geodemographic classifications are produced, and how to use them. It shows how they can be used in various applications, including retail, direct marketing, media and research. Although this ebook is useful to a broad range of users, it is mainly intended for business users. Peter Sleight, Managing Director of Target Market Consultancy would be interested to hear your comments and any questions. Peter can be contacted on petersleight@targetingcustomers.biz

The National Classification of Census Output Areas

The National Classification of Census Output Areas is a three tier hierarchy which was created from Census variables, and classifies every output area in the UK based on its value for those variables. This site is designed to give users access to the classification, and information about its creation and additional information to aid use.

The World of Location Intelligence Tomorrow

This article by Steve Benner, exlores the key forces shaping the future world of location intelligence

Thrall, Professor Grant

Professor Grant Thrall's pages at the University of Florida. His research concentrates on business geography and geodemographics, incorporating market analysis and retail location. The site includes reprints of nine papers he has written, and also an 'Internet Tour' of business geography, interesting despite the inevitable American bias in its content.

Town Centres Project, The

This UK Government funded project aims to develop a nationally consistent system of retail data collection including areas of town centre activity, floorspace, employment and retail sales turnover. A pilot study covering the London area has been completed and the project is now extending to the rest of England and Wales.

TRAC - The Research and Analysis Consultancy

The Research and Analysis Consultancy specialises in the statistical analysis of customer data to improve marketing effectiveness. TRAC helps companies to better understand their data and how it can be used to increase profitability. Sonar is a truly unique and powerful segmentation system that classifies all households and residents in the country according to the type of neighbourhood in which they live.

UK Geographics

UK Geographics is a provider of sampling and fieldwork solutions for Market Research and Field Agencies in the public and private sectors.

Understanding Population Trends and Processes (UPTAP)

UPTAP is an ESRC-funded initiative designed to: build capacity in secondary data analysis; promote the use of large-scale social science data sets; and improve our understanding of demographic trends and processes which affect society and the population. It funds projects by young or mid-career researchers working in academic and non-academic organisations around the country. Their website includes details of current projects.

Usage-based Insurance Global Study 2016

This is a synopsis of a major report by Ptolemus, a strategy consulting firm focused on telematics and geolocation. It includes details of how mobile-based Usage Based Insurance (UBI), such as that provided by smartphone apps, as well as On Board Diagnostic (OBD) ‘dongles’, is becoming the default proposition in UBI.

Wearabletechnology: gathering data from tooth to toe

This 2016 article by Geof Wheelwright of the FT describes how, from fitness trackers to sleep monitors, ever more gadgets are on the market to log our waking or slumbering hours. He explains how we are in the era of the “quantified self”, in which the path to self-knowledge comes through wearable technology and the health metrics it can generate. This is not just solipsistic: employers, workplace health schemes, and insurance companies have spotted opportunities for gathering more information about our wellness” too.

Who's in? Lifestyles data and geographical research

A paper by Rich Harris in which he considers the potential for the application of lifestyles data in geographical research, and in particular within geocomputational problems. Issues such as geographical bias in non-response and the unknown quality of the data are tackled from an academic perspective.

Why Big Data analytics has become the next battlefront in insurance

In this article from Ptolemus Consulting, Thomas Hallauer summarises some of the results from a major study, the Connected Insurance Analytics report. He describes how, in a survey of 60 insurers globally, the three most challenging aspects of offering usage-based insurance are: (1) Lack of understanding about how to extract value from driving data. (2) The shortage of data scientists. (3) Flexible IT infrastructure.

Wi-Fi location analytics

This guidance report by the ICO explains how operators of Wi-Fi (wifi) and other communication networks may use location and other analytics information in a manner that complies with the Data Protection Act (DPA). It makes clear that organisations must give clear and comprehensive information for individuals to make them aware of the processing. Organisations must also avoid excessive data collection and take steps to reduce the risk of identification of the individuals in the collected data.

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