GKB: Geodemographics Knowledge Base

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Better Statistics CIC

Better Statistics CIC (BSC) is a social enterprise founded by the three directors Tony Dent, Phyllis Macfarlane and Iain MacKay. As its name implies, the purpose of Better Statistics CIC is to campaign for more reliable statistics, whether produced by private companies or by public bodies. By ‘better statistics’ we mean more trustworthy, useful to more people, of good quality and readily accessible.


Census 2021 outputs: content design and release phase proposals - Part Two

ONS have published part two of their response to the feedback they received during the Census 2021 outputs consultation that took place in summer 2021.  In the consultation, they asked users for feedback on their proposals for the content design and release of Census 2021 data and analysis for England and Wales.   

In this second and final report, they focus on feedback about their phase two, phase three and beyond 2023 proposals. In response to this feedback, they also discuss which proposals they are changing or considering further.

The Origins of the Metaverse

This edition of ‘Archive on 4’ from the BBC was released on 12th March 2022. Introduced by Colin Harvey it visits a metaverse of the future and explores its cultural roots.  The idea of a virtual reality, fully immersed life, spent in a structured, created, illusory perceived universe has its roots a lot deeper than the recent announcements by Meta (formerly Facebook), even before the writer Neal Stephenson coined the term ‘metaverse’ in his 1992 novel Snow Crash. Pygmalion's Spectacles, a science fiction novella by Stanley G Weinbaum has hints of the idea. Perhaps it goes back to the beginnings of ancient philosophical traditions. It’s hard to nail down, so ubiquitous is the idea. Indeed, "world building" is in many ways just what film-makers, game-writers, authors and story-tellers have been doing for centuries. More recently, it has even become fashionable to speculate that the universe as we perceive it now is actually some kind of a simulation, running in some sort of super-real computing medium outside of what we can sense.  The programme also features contributions from Keza MacDonald, Guy Gadney and David Chalmers

Linking Spatial Data from the Web

The Semantic Web and, in particular, Linked Data, enable crossdatabase, cross-organizational and cross-domain links on a global scale. This paper introduces Linked Data projects that extract and apply location-related Linked Data, such as DBpedia. The case study of DBpedia Mobile, which provides a location-enabled Linked Data browser, is described. We conclude with examples of other applications, which can take advantage of location-related Linked Data from the Web. This paper is authored by Peter Furness and Christian Becker.

Geodemographics Goes Mobile

At a CGG seminar in 2008 we introduced ‘real time geodemographics’ for exploiting the data from tracking people and things on the move. At our most recent seminar we gave an update on the technologies, opportunities and risks associated with this rapidly developing area – and this keynote gives a brief summary of that presentation. To wet your appetite, the opportunities arise in a diverse range of areas which includes usage-based motor insurance, health and welfare (e.g. fitness tracking), augmented reality, and bricks-and-mortar retailing (tracking the customer journey in-store). This GKB Keynote, written by Peter Furness, is from 2017 

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