GKB: Geodemographics Knowledge Base

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ONS Census 2021 Output Geography Policy Consultation Response

ONS invited views on their proposed Census 2021 Output Geography Policy, and their plans for geography products and services. The consultation took place from 5 November 2020 to 18 December 2020 and the response is published above.

The History of Geodemographics: The Future of GeoDems: 28th January 2021

This link plays the recording of a CGG event held in January 2021 to mark the 20th anniversary of the Geodems Knowledge Base. There were two main speakers – Dr Barry Leventhal and Professor Paul Longley.

Dr Leventhal discussed how the geodemographics industry got started in the UK, the main changes that have taken place leading to the current thriving marketplace, plans for the census and potential change in the future.

Professor Longley described some of the ways in which consumer data are supplementing more conventional data sources in the creation and updating of geodemographic indicators.

For a summary report on the webinar, go to separate GKB entry: Mapping with more: 20 years of geodemographics.

The Future of Geodemographics

An article by Dr Barry Leventhal, published in Research Live in January 2021, which overviews the geodemographics industry in the UK, the plans for the 2021/2022 UK censuses, and the possibility that the traditional census will be replaced by administrative data in the future.

CDRC Data Store

Consumer Data Research Centre, is the UK's leading source of consumer data, part of the ESRC's Big Data Programme. Datasets are organised by Topics and listed on this site. They offer data under three tiers: Open, Safeguarded and Secure. Access to data in the Safeguarded and Secure tier is through a reviewed application process.

CDRC Masters Dissertation Scheme - archive

The programme offers an exciting opportunity to link students on Masters courses and their university supervisors with leading retail companies on projects which are important to the retail industry.

The scheme provides the opportunity to work directly with an industrial partner and to link students’ research to important retail and ‘open data’ sources. The project titles are devised by retailers and are open to students from a wide range of disciplines. Click on the title above for examples of projects completed previously.

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