Writing Better Questionnaires

Everyone’s writing questionnaires...but what makes a questionnaire really work?

If you have attended our Questionnaire Fundamentals course, please note this course has an overlap in the content (c 25%).

This course recaps on key principles as well as providing more depth on common issues and challenges. If you have recently attended the Fundamentals session you will therefore see some of the same slides, but the discussion is likely to be more detailed as this course is pitched at those with more day-to-day experience of implementation and interpretation issues.

Learning Outcomes/Learning Objectives

• Confirm understanding of the key fundamentals
• Making sure key steps aren’t missed in the process of effective questionnaire design
• Understand the impact of length of interview on respondents - weigh up options for keeping the length manageable
• Identify sources of bias – understand what can be done to reduce this
• Create questions that help respondents to think harder
• Assess what makes an appropriate rating scale – looking ahead to the interpretation
• Consider how to create more ‘engaging’ questionnaires

Who will benefit?

Agency or client/end users who are looking to strengthen their questionnaire design skills and give compelling rationale for their design choices and compromises.

Learning Method

Mix of theory, discussion, sharing of points of view and exercises.

Course Delivery Mode

Online

Trainer Biography

Kate Bolton is a user-friendly, freelance trainer focused on building research and insights skills among agency and client researchers and marketeers. Kate shares her enthusiasm for clarity and simplicity so that research outcomes are practical and commercial.

Before returning to freelance Kate spent 15 years as Learning Director at Kantar - creating global research training programmes. She’s experienced in translating specialist content into engaging learning material – including online video tutorials - as well as facilitation of virtual and in-person training.

Kate’s training skills build on her first 20 years as a research practitioner (RSL, TNS). She is a Certified Member of the MRS and an MRS Advanced Certificate examiner. She originally studied Experimental Psychology at Cambridge.

Testimonials

"I thought the whole session was brilliant. Kate is excellent. Great content, brilliantly delivered."

Al Lockhart - Savvy Marketing, October 2024

"Kate was brilliant all round, you can tell she is a real authority in market research."

Rosie - nfpResearch, October 2024

"Insightful and helps you identify issues that you may not have thought of before."

Asma Sidat - Transport for West Midlands (WMCA), March 2023