This event has taken place
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
Contact us for In Company price/rates
Please let us know if you have any accessibility requirements ahead of the event
1 CPS Voucher
Everyone’s writing questionnaires...but what makes a questionnaire really work?
If you have attended our Questionnaire Fundamentals course, please note this course has an overlap in the content (c 25%).
This course recaps on key principles as well as providing more depth on common issues and challenges. If you have recently attended the Fundamentals session you will therefore see some of the same slides, but the discussion is likely to be more detailed as this course is pitched at those with more day-to-day experience of implementation and interpretation issues.
Learning Outcomes/Learning Objectives
Who will benefit?
Agency or client/end users who are looking to strengthen their questionnaire design skills and give compelling rationale for their design choices and compromises.
Learning Method
Mix of theory, discussion, sharing of points of view and exercises.
Course Delivery Mode
Online
Trainer Biography
Kate Bolton is a user-friendly, freelance trainer focused on building research and insights skills among agency and client researchers and marketeers. Kate shares her enthusiasm for clarity and simplicity so that research outcomes are practical and commercial.
Before returning to freelance Kate spent 15 years as Learning Director at Kantar - creating global research training programmes. She’s experienced in translating specialist content into engaging learning material – including online video tutorials - as well as facilitation of virtual and in-person training.
Kate’s training skills build on her first 20 years as a research practitioner (RSL, TNS). She is a Certified Member of the MRS and an MRS Advanced Certificate examiner. She originally studied Experimental Psychology at Cambridge.
Al Lockhart - Savvy Marketing, October 2024
Rosie - nfpResearch, October 2024
Asma Sidat - Transport for West Midlands (WMCA), March 2023
This event has taken place
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
Contact us for In Company price/rates
Please let us know if you have any accessibility requirements ahead of the event
1 CPS Voucher
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