Better, quicker and cheaper – Innovating without compromise in the age of GenAI

This webinar explores how Generative AI is reshaping the innovation process, offering the potential to deliver better ideas, faster and at lower cost. We’ll begin by demonstrating the quality of innovation possible with GenAI, drawing on a recent validation study that compared and evaluated different approaches. The results reveal how AI can not only accelerate ideation but also maintain – or even improve – the rigor and creativity of the innovation process.

We’ll discuss how organisations can leverage GenAI effectively, particularly by shifting resources to the upper part of the innovation funnel. By focusing on the early stages of ideation, teams can identify more promising directions before investing heavily in development, ensuring that effort and resources are optimised. 

Discover how AI can help identify optimal innovation directions, saving significant time and reducing the trial-and-error inherent in traditional processes. And why a stronger role for CMI (Commercial and Market Intelligence) is key in guiding this process. By integrating GenAI into insight-led decision making, CMI teams can influence strategy and shape innovation, positioning themselves as essential partners in the age of AI-driven innovation. 

Attend this webinar to: 

• Gain evidence and arguments from validation research to influence and improve the innovation process. 

• Discover practical inspiration for designing and shaping innovation within their organisation and role. 

• Learn methodological and technical approaches for GenAI-driven innovation, including storytelling for idea generation, preference techniques to select promising concepts, and strategies for navigating AI-generated idea abundance. 

Martin Hellich has over 25 years of experience in market research and consulting in various roles. His passion lies in innovation, price and product-research. He leads the Innovation Domain at DVJ Insights and drives innovation in the domain of innovation research as well as consults various clients. He is a regular speaker at events and conferences.