The MRS Market Research Standards Board recommends to the MRS Main Board the adoption of regulations to support the professional standards for market research. These take the form of the MRS Code of Conduct, best practice guidelines, and disciplinary regulations and procedures.

Kate is a specialist transport and social researcher with extensive client-side and agency experience. Most recently she was a Customer Insight Manager at TfL providing research and consultancy across the organisation. Previously she was Quality Director at Accent responsible for a portfolio of public and private sector clients, introducing quality standards and MRS Company Partnership accreditation.

Susan is a retired Fellow of the MRS with 29
years experience in research. An expert in financial services, telecoms,
customer service benchmarking, employee research and the public sector, she has
served on the boards of Research International and NOP.

Sue is a freelance researcher with Comms Savvy Research and other marketing organisations, specialising in qualitative and quantitative brand communications research and semiotics.

is a Research Director at Ipsos MORI and has worked in market and commercial
research for 34 years. She has experience across a wide variety of sectors in
both the domestic and international markets and is skilled in qualitative and
quantitative methodologies.

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

is Head of Research, Markets at Ofcom. He has extensive experience of
quantitative and qualitative research in the media and communications sector.

is a Group Director of TNS, working to identify growth opportunities for
clients across the Telecoms, IT, Entertainment, Travel and Tourism sectors. In
his almost 20 years in research, he has worked across a range of quantitative
research projects.

Jackie has over 30 years’ experience in the market research industry and became a Fellow of the MRS in 2017. Jackie is the Regional Quality Assurance Director for GfK in Northern Europe. She leads on compliance from GfK UK and is responsible for providing advice and guidance on information security, data protection, privacy issues, global ISO standards and compliance to the MRS Code of Conduct/ESOMAR. Jackie also stands on the IQCS Council (Interviewer Quality Control Scheme), is a member of the MRQSAB responsible for reviewing international quality standards

Laura is an independent youth researcher who has worked in social and commercial research for over 19 years. She is the founder of 4D Youth Matter, which specialises in consulting with young people. She also sits on the editorial advisory board of the International Journal of Market Research (IJMR).

previously worked briefly at The Gas Council, and
then joined the AA. Since leaving the AA in 2000 he has undertaken consultancy,
academic research/teaching and training. He is Editor in Chief of the MRS
journal The International Journal of Market Research and runs the MRS course in
data privacy.

Nick leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience. He is Deputy Chair of the Market Research Standards Board.

Giles Pavey is Head if Data Strategy & Innovation at The Department for Work & Pensions where he lead teams bringing new methods and technology to serving DWPs 22million customers.

Formally he was Chief Data Scientist at dunnhumby Ltd working, among other things, on the analysis of Tesco Clubcard to understand shopping behaviour in order to making retailing more relevant and efficient.

Giles is Honorary Professor in Computer Science at UCL and Advisory Fellow in Mathematics at Oxford University .

Adrian is Global Head of Shopper at Gfk having previously worked with the Neilsen Company, dunnhumby and Millward Brown.

Helen is an independent consultant in quality and
training. She is a Fellow of the MRS has worked both clientside and for

Ian is currently Head of Insight at Transport Focus. Prior to this Ian has had a wide ranging career as both a supplier and buyer of research, including BMRB, Goldfarb Consultants, British Airways, Shell and his own consultancy.


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