The MRS Market Research Standards Board recommends to the MRS Main Board the adoption of regulations to support the professional standards for market research. These take the form of the MRS Code of Conduct, best practice guidelines, and disciplinary regulations and procedures.

Kate is a specialist transport and social researcher with extensive client-side and agency experience, currently in the Customer Insight & Behaviour Change Group at National Highways. Previously she held senior roles in both public and private sector organisations including Transport for London and Accent. As Quality Director at Accent Kate was responsible for a portfolio of public and private sector clients and for introducing quality standards and MRS Company Partnership accreditation.

Susan is a retired Fellow of the MRS with 29
years experience in research. An expert in financial services, telecoms,
customer service benchmarking, employee research and the public sector, she has
served on the boards of Research International and NOP.

Sue is a freelance researcher with Comms Savvy Research and other marketing organisations, specialising in qualitative and quantitative brand communications research and semiotics.

is a Research Director at Ipsos and has worked in market and commercial
research for 34 years. She has experience across a wide variety of sectors in
both the domestic and international markets and is skilled in qualitative and
quantitative methodologies.

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Jackie has over 30 years’ experience in the market research industry and became a Fellow of the MRS in 2017. Jackie is the Regional Quality Assurance Director for GfK in Northern Europe. She leads on compliance from GfK UK and is responsible for providing advice and guidance on information security, data protection, privacy issues, global ISO standards and compliance to the MRS Code of Conduct/ESOMAR. Jackie also stands on the IQCS Council (Interviewer Quality Control Scheme), is a member of the MRQSAB responsible for reviewing international quality standards

previously worked briefly at The Gas Council, and
then joined the AA. Since leaving the AA in 2000 he has undertaken consultancy,
academic research/teaching and training. He is Editor in Chief of the MRS
journal The International Journal of Market Research and runs the MRS course in
data privacy.

Nick leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience. He is Deputy Chair of the Market Research Standards Board.

Adrian is VP, AI Solutions, at Behaviorally.

Adrian is a quantitative researcher with over 25 years of experience across Kantar, dunnhumby, Nielsen and GfK. He is recognized as a senior director specializing in driving change, with a recent emphasis on fast-growing start-ups and scale-ups.

Adrian is highly regarded as a trusted advisor by colleagues and clients alike, with a strong focus on turning ideas into fully formed insight solutions.

He is passionate about NewMR, ResTech, and AI

Helen is an independent consultant in quality and
training. She is a Fellow of the MRS has worked both clientside and for

Ian is currently Head of Insight at Transport Focus. Prior to this Ian has had a wide ranging career as both a supplier and buyer of research, including BMRB, Goldfarb Consultants, British Airways, Shell and his own consultancy.

Mike is a specialist provider of ISO consultancy services for agencies inside and outside Market Research. Mike specialises in the creation of compliant processes and procedures, to GDPR, ISO20252 the MR standard, as well as ISO27001 and ISO27701 the information security and protection standards. He also works on complex MR IT projects as an independent consultant. Mike is also a trustee of the Market Research Benevolent Association.

Beginning life as a primary school teacher, Nicki has always had children, teens and families at the heart of her career. She spent time working at Nickelodeon and a number of research agencies before going at it alone in 2003 when she ‘gave birth’ to Sherbert. Nicki is a hands-on MD, who loves nothing more than throwing herself into a room full of boisterous 8 year olds! She has extensive knowledge across many categories, from TV and tech, food and drink, education and charity to toys and games...Nicki has researched them all! Nicki works across the broad spectrum of all Sherbert’s projects, so has incredible experience of projects in both the commercial and social spheres; from running client workshops to working in schools; from exploring sensitive issues with teens to creative development with parents, always delivering meaningful and actionable insights to clients. The list of clients Nicki has worked with is vast and includes ITV, BBC, Nickelodeon, Disney, Hasbro, The RNLI, Samaritans, PHE Ofcom, National Trust to name but a few – and in her 20+ years as a researcher has had numerous reports published.

Barbie founded Family Kids & Youth in 2003 having previously set up and run the children’s research division at GfK (NOP). Barbie is a trained child and adolescent psychotherapist and her PhD was in child and adolescent psycho-social development. Barbie is author of many research papers and reports looking at the wellbeing of children, children’s rights, research methodology and children and young people’s use of digital.


Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.