Client Conference 2024

09.30 Opening comments from the Chair
Nick Rich, Client-Side Insights Leader

09.40 Harnessing our skills as insight storytellers to maximise the impact of insight at LEGO
This session will examine LEGO Group’s new marketing effectiveness team & platform approach. Hear LEGO’s journey of launching a brand new marketing mix modelling (MMM) to ensure insight is directly linked to business strategy and performance. Examine how insight driven marketing and planning, together with a strong emphasis on storytelling, is helping drive sales and ensuring insights are embedded with key stakeholders faster and better than ever.
James Sallows, Head of Global Marketing Effectiveness, LEGO

10.10 Panel Discussion
In-sourcing market research: beyond “DIY research” to a full-service in-house agency
With client-side insight budgets continually squeezed, can insight teams make better use of resources by in-sourcing some research? When does it make sense to support stakeholders internally instead of using an agency partner? How important is it to build a client-side centre of excellence for research, rather than rely entirely on agencies for innovation and best practice?
This panel discussion will share different organisations’ journeys towards building a full-service in-house agency and discuss new opportunities.
Chair: Richard Ellwood, CMO, Head of Customer Partnerships & Marketing, Crown Estate
Panellists:
Austin Dorsett, Head of Insight, In house Research, Tesco
David Woodley, Head of Qualitative Research and Marketing Insight, Barclays
Sarah Jousiffe, Director of Consumer Research, Sky

10.50 Morning break

11.20 Elevating your team influence

• Taking your insights from aiding tactical level thinking to strategic level decisioning
• Growing impact within a large corporation in terms of breadth and depth
• Navigating working with finance and procurement top tips and approaches
• Evolving team capability in a changing corporate landscape

Claire Rainey, Head of Insight, Virgin Media O2

11.50 Developing high performance workplace cultures
A session designed to empower operational insight leaders to create high performance workplace cultures. Find out how to get the best out of your team by developing a continuous learning environment, supporting team members to have a voice and empowering insight professionals to boost their impact.
Becky Ray, CEO and High Performing Cultures Consultant, Culture Kick

12.20 Lunch

13.20 Panel Discussion
Fostering greater collaboration between clients and agencies
MRS and AURA come together to discuss initiatives that are driving positive change across the sector. Examine AURA’s newly launched Working Well Together Charter which provides a valuable framework for boosting confidence & wellbeing and fosters better collaborative working between clients and agencies. Hear how the MRS Senior Client Council is supporting the MRS Inclusion Pledge and encouraging agency sign up. Join client-side panellists as they consider different approaches to fostering good relationships between client and agency teams.
Chair: Georgie White, Director of Customer Experience and Insight, Holland & Barrett
Panellists:
Ruth Hinton, Group Head of Customer Experience & Insight, Vue International
Libby Eastwood, Insight Lead, UKHSA
Bethan Blakeley, CX and Research Manager, SimpliSafe UK
Georgia Lewin, Senior Customer Insight Manager, AA

14.00 Earning your place as a trusted partner to the C-Suite
How agile do today’s businesses need to be and what new insights are required to keep up with the changing landscape? In this conversation with NatWest’s CMO, Margaret Jobling, Nick Rich will explore what the C-suite wants from its insight teams going forward, where new demands for business intelligence lie, how insight teams can make themselves indispensable and how to turn CMOs into insight allies.
Nick Rich, Client-Side Insights Leader
In conversation with
Margaret Jobling, CMO, NatWest

14.30 Afternoon break

15.00 Building trust and relationships with internal partners
This is a story of how a research effort built lasting relationships. Examine how an approach that instigated fuller engagement with internal stakeholders and encouraged live buy-in to the research process, was the key to cementing the relationship between insight and marketing partners at Microsoft. Hear key takeaways that can be applied to all organisations.
Nikki Quast, Senior Market Research Manager, Research + Insights, Microsoft 

15.30 Reimagining consumer insights at PepsiCo
Stephan Gans, Chief Consumer Insights and Analytics Officer, Pepsico

16.00 End of conference