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Explore new ways that break down research silos to deliver greater customer understanding. Hear how a new insight approach can accelerate the journey towards customer centricity at CX/UX/MR Conference 2023.

  • Implement CX frameworks that bridge insight silos and drive customer centricity
  • Turn CX metrics into meaningful customer actions
  • Take a holistic approach to insight generation to put users’ needs at the heart of product and service development
  • Combine CX, UX and MR to fully understand end-to-end customer journeys
  • Join-up insight to become more agile and reactive to changing markets and consumer needs

Book your ticket to find out how brands from different sectors are bridging research to deliver an improved customer experience. Key contributions from:

AXA Insurance * UKHSA * Whitbread * Philips * HelloFresh * Cats Protection * The Estée Lauder Companies Inc. * Royal London * City Football Group * Allstar

With special thanks to:

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Patrick Alcantara, Head of Insight, AXA Insurance
Patrick Alcantara is head of insight at AXA, where he looks after customer insight capability across the UK and Ireland. He also worked for well-loved brands such as Co-op Insurance and O2, and was head of research at the Business Continuity Institute (BCI), a global membership organisation. He delivered research on behalf of organisations such as the former UK Department of Business, Innovation and Skills, BSI, Everbridge, PwC, SAP, Siemens Netherlands, Sungard AS, and Zurich Insurance. He specialises in joining up insights from customer feedback, user experience, and quant/qual research to support customer, commercial, and regulatory outcomes. He is on the editorial board of the Journal of Business Continuity and Emergency Planning and the global, multi-disciplinary Future Vision Committee convened by Disaster Recovery International which focuses on operational resilience. He finished a Masters at the Institute of Education (now part of University College London) under an Erasmus Mundus scholarship by the European Commission. He speaks at various conferences in the UK and abroad, and has spoken at the first MRS CX/UX/MR Conference.

Renate Brockes, Customer Insight Lead, Transport for London
Renate has 15 year experience in the insight industry, specialising in the public sector. In her current role, she leads Transport for London’s insight team and has a focus of embedding customer centricity within the organisation. Renate works closely with colleagues across TfL to get to the heart of business issues and design bespoke research studies to provide an evidence base to ensure that customers are at the heart of decision making. Renate has developed strong relationships with several agency partners, working collaboratively to ensure that the insight derived through both tracking and bespoke research studies is engaging, relevant and actionable. 

Nick Campbell, Associate Commercial Director, incling

Melissa Clark, Co-founder and Design Strategy Director, and jump
Reformed management consultant. Melissa is responsible for finding the propositions and experiences that build better futures.
With 10+ years of experience leading projects spanning business, brand, service and technology. She has helped the BBC launch a digital archive for WW2, Lush revolutionise beauty through digital, and Coda create a new digital publishing model.  
Her work has helped people in 30+ countries, achieved commercial returns and being recognised by FastCompany and the Lovie Awards is also a plus.

Neil Costley, Head of Research, Royal London
Neil Costley is Head of Research at Royal London, the UK’s largest mutual insurer.  Neil manages the team responsible for delivering the Group’s research needs across its various audiences – consumer, customer, employer and adviser.  Neil has worked in research for 17 years and before joining Royal London was cofounder of a research agency in Edinburgh working across financial services, FMCG and retail.  

Chaired by Rachel Cope, Director of Client Services, 2CV
Combining insight expertise with customer experience excellence, Rachel’s role at 2CV, a leading global insight agency, ensures that clients have the best possible experience working with team. Rachel uses her many years in the industry to help clients solve their business challenges using insight across a wide range of markets and industry sectors globally.  Designing and advising on the use of customer metrics is a core part of her role in helping clients to improve their customer-centricity.
She is a Certified Customer Experience Professional (CCXP), as well as a certified member of the Market Research Society (CMRS) , and uses her expertise to mentor young researchers, offer training to clients and colleagues, and drive best practice in the industry. 

Emma Dark, Director of Consumer Care UK & IRE, The Estée Lauder Companies Inc.
Emma is a people orientated leader and certified customer experience professional with strong strategic, operational and project delivery expertise. She is a true customer brand ambassador with an in-depth knowledge of customer service excellence.
For the last +20 years, her leadership roles have placed ‘customers at the heart’.  Influencing operating boards representing customers; culturally shifting the mindset within organisations that the responsibility of customers sits across the whole organisation.
A consummate professional, with proven track record of driving successful operational, digital and organisation design changes within medium to large global teams across sectors. Her excellent interpersonal skills and proficiency, bring people together to deliver strongly against key objectives. A passionate pragmatic individual who leads from the front; inspiring others with their entrepreneur spirit taking ideas from vision to reality.  

Nick de Bruxelles, Head of Customer Experience, Cats Protection
Nick is Head of Customer Experience at Cats Protection, the UK’s leading cat welfare charity.
Nick is an established CX and service delivery professional with over 20 years’ experience working within challenging customer focused environments, including the financial and non-profit sectors.
With an interest in human behaviour, Nick’s expertise is the ability to recognise the needs of the customer and translate that into exceptional service delivery. Through this approach he has seen first-hand the advantage that being customer-centric provides to an organisation.
In his current role, Nick provides strategic leadership and direction for the charity’s customer experience, insight and engagement work.
The focus is on driving long-term change that enables the charity to become more customer-centric and therefore better-placed to deliver positive outcomes for cats and their owners.

Sophie Dennis, CX Consultant & Advisor, UK Health Security Agency
Sophie has over 20 years' experience leading strategic service and product design across the NHS and public sector, helping define how we use design to radically improve public services. She has just finished a 2 year stint as Deputy Director for Human-Centred Design & Customer Experience at the UK Health Security Agency, where she built the 120-strong in-house user-centred design capability for NHS Test & Trace from scratch to respond to the COVID-19 pandemic. She is chair of the international Service Design in Government conference, and has previously worked for NHS Digital, Department for Work and Pensions, Land Registry, Public Health England, Office for National Statistics and Bristol City Council.

Elle Gallon, Research Director, InSites Consulting
Elle is a Research Director at InSites Consulting, leading the USA and Oral Health Care areas of an ongoing collaboration with Philips. Elle has worked across consumer lifestyle, electronics, wellbeing, and travel throughout her career, and now focuses on developing and delivering a transformative research program to Philips’ global innovation practice. She loves to truly understand humans and what makes us tick. Her aim is to help clients like Philips to keep people, the planet, and rapid forces of change in the world central to their thinking by sharing insights that drive action. Trying new things, delivering energising stories and solving intriguing challenges makes her happy, especially by combining qualitative and quantitative digital research methods to get there!

Dale Gatling, Senior Manager of Consumer & Shopper Insights, Philips North America
Dale Gatling is a senior manager of consumer and shopper insights for Philips North America. During his 8 years with Philips, he has worked on a wide range of brands including Philips Norelco, Philips Sonicare, Avent, and Domestic Appliances. After graduating from Duke University’s Fuqua School of Business, Dale began his research career at Kellogg’s in Battle Creek, Michigan. Over the years, he has worked at several consumer-packaged goods companies such as Kraft and Pepperidge Farm. In his current role at Philips, Dale works with a team of insights and analytics colleagues in North America and globally that develop consumer and shopper insights from multiple primary and secondary data resources. Additionally, he uncovers macro-trends, consumer & shopper behavior trends and determines their impact on consumers, customers, and Philips.

Andrew Gilligan, Head of Research & Insights, City Football Group

Kathryn Gough, VP, Product and Transformation, Allstar 

Chris Hall, Commercial Director, Motif
Chris Hall is Commercial Director at Motif, an insights agency that specialise in building loyalty that better predicts business outcomes for clients. He’s responsible for the continued growth of the business, through uncovering new opportunities with existing clients and new brands. Chris has worked in research and insight for over 20 years in various roles on both client and agency side, and has led customer experience programmes and research for a range of major brands across a variety of sectors.

Louise Hazell, Senior Research Manager, Insites Consulting
Louise Hazell is a Senior Research Manager at InSites Consulting, working with UK clients in the travel and tourism industry. In her 15 years in market research she has worked with a wide variety of brands, using a broad range of methodologies. With all the variety of work, her focus has always been on delivering insights that improve customer experience.
Since joining InSites Consulting, the travel and tourism industry has seen a lot of changes, including technological advancements, adjustments to customer expectations and the need to adapt to global issues such as Covid-19. Whilst challenging, these changes make for an exciting role where she can support her clients through new initiatives that put customers at the heart of business decisions.

Nicole Holt, Head of Research, Beehive
Nicole is Head of Research and Queen Bee at global Insight and CX agency, Beehive Research.
Nicole has over 25 years’ experience of designing, implementing and analysing global research and insight programmes.
She helps brands to understand and engage with their customers and prospects to drive business growth.  Her passion for delivering insight that has the power to help client make informed decision about customer experience is at the heart of what Beehive do.
Nicole’s expertise is in measuring customer experience with a focus on creative solutions, clear communication, pragmatic results and visually engaging strategic presentations providing insights that drive informed decisions.

Lynsey Lorrance, Senior Customer Insights Manager, HelloFresh

Eugene Murphy, CEO, Indeemo

Chris Rain, Co-founder and Creative Director, and jump
Designer first. Passionate believer in uniting research, strategy, design and technology to build better businesses.
Chris loves to ship products. He has been delivering first-class products and services for 15+ years. He creates engaging experiences that connect deeper with an audience and is experienced in leading multi-disciplinary teams across many design processes.
He has extensive experience working with global brands, including the BBC, Virgin Atlantic, Dazn, Google, Barclays, BSkyB and many more. 

Katherine Roe, Senior Insight Manager, Whitbread
Katherine Roe heads up the insight team at Whitbread, a progressive team covering ad-hoc research, analytics and CX. Whitbread brands include Premier Inn, Beefeater, Brewers Fayre, Bar & Block and Whitbread Inns. In the nearly 3 years Katherine has been at Whitbread a lot has happened in hospitality, making it a very exciting sector to work in.
Prior to Whitbread Katherine worked in insight for 18 years, in retail and FMCG. Experience gained from starting off client-side at WHSmith, followed by a long and very enjoyable stretch agency side in data analytics and market research at IRI, then Kantar working closely with and learning from a wide variety of clients such as Kellogg’s, Unilever and Coca-Cola.
Customer Experience is a major focus at Whitbread and Katherine is proud that a lot of progress in insight capability has been made in the last few years and the Customer Experience Framework has been a key part of this.

John Sills, Managing Partner, The Foundation
John Sills is Managing Partner at the customer-led growth company, The Foundation.
25 years ago, he started his career on a market stall in Essex, and since then has worked in and with companies around the world to make things better for customers.
He’s been in front-line teams delivering the experience, innovation teams designing the propositions, and global HQ teams creating the strategy. He's been a bank manager during the financial crisis (not fun), launched a mobile app to millions of people (very fun), and regularly visits strangers’ houses to ask very personal questions (incredible fun).
He now works with companies across industries and around the world, and before joining The Foundation spent twelve years at HSBC, latterly as Head of Customer Innovation.
He regularly writes on Customer Experience and Innovation, and has his first book on the topic being published by Bloomsbury in February 2023.

Krupa Suthar, Research & CX Leader, Insights that Shine

Amy Wilde, Senior Consultant, incling

09.30 Extended opening address from the Chair

In his opening address, Patrick will outline the agenda for the day and provide context for the themes that will be explored. Additionally, he’ll share some examples of how AXA Insurance has been using customer insight from CX/UX/MR to meet its Consumer Duty obligations.
Patrick Alcantara, Head of Insight, AXA Insurance

 

10.00 Bridging disciplines to help UKHSA become a more customer-centric organisation
Progress in the world of data and technology is often held back by silos. The UK’s Health Security Agency possesses deep expertise across multiple insight professions including behavioural science, market research, human-centred design (UX), and data and analytics. Like any new organisation, the Agency needs to develop ways of working together effectively across disciplines if it’s to benefit from the holistic insights that lead to higher impact public health interventions. 
Krupa Suthar, Research & CX Leader, Insights that Shine
Sophie Dennis, CX Consultant & Advisor, UK Health Security Agency
 

10.30 Creating & embedding a customer-centric framework in Premier Inn
This session will show how InSites Consulting and Premier Inn worked together to design a research programme that would deliver a customer-centric framework based on the voices of hotel guests. The project, was driven forward by a cross-functional working group across nine functions. It helped Premier Inn understand customers’ emotions, influences, pain points and opportunities at every journey touchpoint. The research scope was broad in nature, covering key customer journey touchpoints from research to stay. It also had ambitious objectives per touchpoint, drilling down into incredible detail. Hear how the research has already delivered impact and how Premier Inn is using the CX framework for future strategic work. 
Louise Hazell, Senior Research Manager, Insites Consulting
Katherine Roe, Senior Insight Manager, Whitbread

 

11.00 Morning break

 

11.20 Panel -  Putting the X factor into CX: how do we ensure our CX metrics are actionable?
A complex matrix of measurements often lies behind reported customer experience including, but not limited to, NPS, CSat and Customer Effort Scores. So how do we ensure the metrics we’re collecting are actionable, and not simply a range of ratings that are tracked?  How do we go from understanding what customers are dissatisfied with, to turning that into insights that brands can implement to improve the experience across the customer journey?
Join panellists as they consider how customer experience is measured and how to ensure customer research has optimal impact.
Chaired by Rachel Cope, Director of Client Services, 2CV
Panel:
Emma Dark, Director of Consumer Care UK & IRE, The Estée Lauder Companies Inc.
Renate Brockes, Customer Insight Lead, Transport for London

 

11.50 Developing a CX strategy and identifying when you’ve reached true customer centricity
Cats Protection, the UK’s leading cat welfare charity, is on a journey to reach its goal of developing a truly customer centric culture and through this helping more cats.  The organisation is diverse and multi-faceted.  It delivers different experiences to its many audiences, across a large number of physical and digital touchpoints.  This diversity creates a unique challenge when it comes to embedding customer centricity.
In this session, Beehive and Cats Protection will discuss how a CX maturity framework has helped Cats Protection prioritise change enabling it to move up the CX Maturity scale.  Hear what cultural changes are being made on the journey towards customer centricity.
Nicole Holt, Head of Research, Beehive
Nick de Bruxelles, Head of Customer Experience, Cats Protection

 

12.20 Low to high interest: adapting and future proofing CX strategies for Royal London to reflect changing customer engagement
The impact of Covid and the cost-of-living crisis has changed the way consumers interact with financial services brands. Financial concerns are contributing to increased consumer engagement.
Royal London will share how it has adapted its CX strategy around the financial resilience of customers, with a new focus on the customer experience of channels and touchpoints. Examine insights into how customers are using its mobile app – and the impact that this has on their overall relationship with the brand. Hear how CX insight has allowed Royal London to shape a longer-term view of performance of brand building initiatives, with customers financial resilience becoming increasingly important in a changing economic climate.
Chris Hall, Commercial Director, Motif
In conversation with...
Neil Costley, Head of Research, Royal London

 

12.50 Lunch

 

13.40 Uniting to go green
In 2022, and jump collaborated with Allstar, the UK's leading fuel payments and mobility network, to help it better understand the journey for fleets transitioning to electric vehicles (EV). Allstar wanted to extend its existing platform proposition and position itself as the fuel platform provider of choice for business fleets that were transitioning to EV. This required a holistic approach bringing together service design and customer insight.
This case study will explore how the project united different research, product and build teams as well as third parties and how key processes like the design sprint were customised to be less compact and more insight-led. It will evaluate outcomes from the insight led development process and the surprise customer findings that this united approach enabled.
Melissa Clark, Co-founder and Design Strategy Director, and jump 
Chris Rain, Co-founder and Creative Director, and jump
Kathryn Gough, VP, Product and Transformation, Allstar 

 

14.10 Using journey mapping to understand the match day experience through the eyes of fans
City Football Group, in partnership with Indeemo, has created an innovative customer experience (CX) programme that delivers empathetic understanding of the match day experience through the eyes of both Manchester City fans and employees. In this case study, hear how journey mapping across multiple platforms is being used to track and analyse end-to-end customer journeys and related in-the-moment emotions.
Eugene Murphy, CEO, Indeemo
Andrew Gilligan, Head of Research & Insights, City Football Group

 

14.40 Afternoon break

 

15.00 Gaining a holistic CX, UX and MR view on the Oral Healthcare shopper experience
The Oral Healthcare landscape has changed significantly in the last 5 years leading to changes in shopper behaviour. In this case study, InSites Consulting and Philips will share how they worked together to ensure a truly holistic CX, UX and MR view on the end-to-end shopper experience with an aim to understand every touch point in the journey across channels.
The 3-part project, consisted of in store ethnography, online UX interviews, and a large-scale quantitative survey. Hear how harnessing this hybrid approach allowed the team to meet its ambitious goals and embed rich foundational insights across the Oral Healthcare team in the U.S.
Elle Gallon, Research Director, InSites Consulting
Dale Gatling, Senior Manager of Consumer & Shopper Insights, Philips North America

 

15.30 Fresh perspectives: a recipe for blending UX, CX & Innovation
HelloFresh and incling share learnings from their unique study – an online community of HelloFresh customers that helped facilitate a delicate balance of UX, CX and Innovation research.
Hear about the successes (and challenges!) of running 360-degree consumer research that captures the digital and physical user experiences of a unified brand and product journey. Examine first-hand how a mix of online community tasks and tools helped uncover the rational and emotional factors that shape different stages of experience. The team will also shed light on ways of working that enabled a successful project and created lasting impact with a breadth of HelloFresh stakeholders.
Nick Campbell, Associate Commercial Director, incling
Amy Wilde, Senior Consultant, incling
Lynsey Lorrance, Senior Customer Insights Manager, HelloFresh

 

16.00 The Human Experience 
There’s more customer information available to organisations than ever before, with survey, social media, and search data aplenty available in real-time. However, nearly all this information is focused on opinions of the company, not on what matters to customers. This leads to the illusion of customer closeness.
As a result, customer experience is getting worse. Over the past twenty years, driven by transactional survey data, organisations have attempted to perfect the functional experience at the expense of the human, emotional experience.  In this session, John Sills looks at how to make things better for customers and how to create a truly customer-led organisation.
John Sills, Managing Partner, The Foundation

 

16.30 End of conference


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