Awards 2001
MRS Awards
Gold Medal
An exceptional and rare distinction, awarded in recognition of an
outstanding lifetime contribution to market research: John Downham.
Silver Medal
Awarded annually for the best paper published in the International
Journal of Market Research: Does Internet research work? by
Humphrey Taylor, Harris Interactive Inc.
The David Winton Award (The Best Technical Paper)
Awarded annually for the best technical paper: An innovative unified
brand and market measurement system for strategic investment decision
making by Martin Callingham, formerly Whitbread Plc, and Tim Baker,
MRSL Group.
ISBA Award (Advertising Case History)
Awarded annually for the paper which best increases understanding of
the way in which advertising works or can be held to account: Two
tribes divided by a common language? by Merry Baskin, Baskin Shark,
and Neil Coburn, The Research Business International.
The Applications of Research Award (Research Effectiveness Case
History)
Awarded annually for the best research effectiveness case history: The
prevalence of child abuse and neglect: A survey of young people
by Sue Brooker, BMRB International, Pat Cawson, NSPCC, Graham Kelly,
BMRB, and Corinne Wattam, University of Central Lancashire.
Conference Awards
Best Paper Award sponsored by KD Consulting
Decoding competitive propositions: A semiotic alternative to traditional
advertising research by Malcolm Evans, Added Value Company and Brown
KSDP, and Michael Harvey, GuinessUDV.
Best Presented Paper Award sponsored by Discovery Research
Whenever I hear the word 'paradigm' I reach for my gun - how
to stop talking and start walking by David Smith and Andy Dexter,
Citigate DVL Smith.
Best New Thinking Award sponsored by The Independent Fieldwork Company
We cannot diagnose the patient's illness ... but experience tells
us the treatment works by Eric Willson, Digitab, and Tim Wragg,
Taylor Nelson Sofres.
Best Newcomers Award sponsored by The New Fieldwork Company
A life of crime: The hidden truth about criminal activity! by
Darren Lewis, BMRB Social Research, and Bonny Mhlanga, Home Office.
The Chairman's Awards sponsored by MRS
Vicky Stokes, Sophie Russell-Ross and Pauline Farrelly, MRS Conference
Team, RESEARCH2001.
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