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MRS Voices4All – A Business Case

An evidence‑grounded framework for raising research quality, organisational performance and sector competitiveness in market research and analysis. Executive Summary; The research and insight sector exists to understand society, yet our ability to produce credible, representative and high-quality evidence depends on who designs, delivers and interprets that research. Diverse, inclusive teams…

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Client Data, AI, and the Boundaries of Consent: A Practical Note for Industry Leaders

Following the issuing of the Insights Association’s statement about the re-use of research data to train AI models, MRS and Esomar PSC have agreed the following joint practical guidance note. This note is intended for Insight Managers, agency leaders, and senior players across the supply chain. It is not legal…

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MRS Annual Conference 2026 - on demand

Below are all sessions across three streams of the MRS Annual Conference, which took place on 12 March 2026. If you have any queries about this event or other MRS conferences please contact  conference@mrs.org.uk; Keynotes and panel discussion: Finding consensus in a restless decade; Kelly Beaver MBE, Chief Executive, UK & Ireland,…

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MRS Guidance: How to Read Opinion Polls

What is an Opinion Poll?; An opinion poll is a survey of public opinion obtained by questioning a representative sample of individuals selected from a clearly defined target audience or population. For example, it may be a survey of c. 1,000 UK (England, Scotland, Wales and Northern Ireland) adults aged…

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&more Virtual Conference 2025

Shake it Up: redefining research together;  Watch the entire conference below.

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On-demand learning by MRII and MRS

The Market Research Society (MRS) and Market Research Institute International (MRII) have partnered to bring insight, research and analytics professionals the latest on-demand learning opportunities. Delivered online, these courses combine world-class content with the flexibility to learn anytime, anywhere—making it easier to fit professional development into busy schedules. Covering key…

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Who do we think we are? - report on EDI in the market research sector

MRS rallies round the belief that: Evidence Matters. The core of what we are about in the MRS EDI programme is ensuring everyone has equal opportunity to achieve and everyone is treated with respect, regardless of who they are and where they come from. This survey then should help us…

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Latest briefings

EU Digital Omnibus Briefing paper; The European Commission’s EU Digital Omnibus Package, published on 19 November 2025, sets out wide-ranging reforms designed to modernise and better align the EU’s digital regulatory landscape. We invite you to explore our new briefing paper and share your views - your input will help…

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Clientside best practice: AI and inclusion guidance

This guidance provides a client perspective on inclusion and AI. It has been prepared on behalf of the MRS Senior Client Council and client colleagues. ; As we look to make our research processes more inclusive, we should also be taking a broader look at the tools we use and the…

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MRS Equality Summit 2025 - on demand

Below is the entire video of the MRS Equality Summit 2025. If you have any queries about this event or other MRS conferences please contact conference@mrs.org.uk; ; [VIDEO cHhhLDvEuRk Click to watch the video]; ; Programme; 08.45; Registration & coffee; 09.15; Welcome from Jane Frost, CEO, MRS; 09.20; Opening address from…

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