Professional webinars

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We all want to transform, but nobody wants to change. Why? Because despite the desire and motivation to change, to improve and to do better, change is hard! 

The latest in a series of webinars that provide updates on all that is going on in professional research policy and standards.

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In the ever-evolving landscape of sustainability and climate consciousness, we’re at a crossroads.  

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Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive.  Through credible evidence-based points of view marketers can create stories that both stand out from the crowd and stand up to scrutiny.

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Data integrity is crucial in quantitative research. If the numbers can’t be trusted, market research quickly becomes worthless. But how can agencies build teams capable of delivering data integrity? And what questions should clients ask agencies to make sure what they’re looking at is real? 

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TikTok’s impact on culture has, to this point, been more significant than its impact on ad spend. But the gap is closing. Ad spend on TikTok is predicted to grow by 20-25% over the next year. As the platform matures and big brands and agencies see the impact of their experiments, its importance in the media mix is set to rise.  

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When Virgin Media O2 rolled out new consumer segmentation, it had a clear set of consumer needs that were recurring themes. But how could it explore these more deeply, and quantify them against commercial outcomes? 

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When it comes to successful international qualitative research, one fundamental factor is often neglected. It’s crucial that we adapt our communications style to diverse cultural contexts. 

The latest in a series of webinars that provide updates on all that is going on in professional research policy and standards.

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As a brand grows from an esoteric entrant loved by a niche audience to a mass market name known to the mainstream, how should the approach to research change? 

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In an era of AI, it’s more important than ever not to lose sight of human skills. People communicate and connect through stories, not data. And communicating data is as important as all the other parts of the research and insight process.