Research Excellence
& Effectiveness Awards 2004
Excellence Awards
MRS Gold Medal
A rare distinction granted in recognition of an outstanding lifetime contribution to market research.
Winners: Dr Stephan Buck and James Rothman
MRS Silver Medal
This is awarded annually for the best paper published in the International
Journal of Market Research.
Winner: Barry Leventhal, Teradata, a division of NCR
Commended Finalists:
- Donald Bacon, The University of Denver
- Susan Baker & Peter Mouncey, Cranfield School of Management
- Bobby Duffy, MORI
David Winton Award
The David Winton Award is given for the best technical paper which introduces a new technique or stretches an existing technique in a way which adds to the body of market research knowledge.
Winner: Robert Heath, The Value Creation Company & Pam Hyder, Standard Life
Finalists:
- John Griffiths, Planning Above & Beyond, Siamack Salari, Everyday Lives, Greg Rowland, Semiotics for Brand, & John Beasley-Murray, University of Manchester
- John Habershon, Momentum Research
The Worshipful Company of Marketors Award
The Worshipful Company of Marketors Award is presented to the student who achieves the best overall performance in the MRS Diploma Case Study Examination.
Winner: Victoria Lavender, RS Consulting Ltd
MRS Accredited Masters Prize
This prize is awarded for the best research-based dissertation by a student on an MRS accredited Masters programme.
Winner: Aisha King, University of Westminster
Research Magazine Talent Magnet Award
Winner: Sarah Gale, Ipsos Media
Finalists:
- Jason Flynn, NOP World
- Yvette Leonard, Nunwood Consulting
- Graeme Trayner, Opinion Leader Research
- Luke Perry, RSM Robson Rhodes Business Consulting
Conference Awards 2004
Best Presented Paper Award
Winner: James Parsons,Flamingo International
Best Newcomer Award
Winner: James Holden, BBC News, & Graeme Griffiths, TNS Media
Best New Thinking Award
Winner: John Griffiths, Planning Above & Beyond, Siamack Salari, Everyday Lives, Greg Rowland, Semiotics for Brand, & John Beasley-Murray, University of Manchester
Best Paper Award
Winner: Steve Wills, Strategic Research, & Pauline Williams, Nationwide
Best Contribution to Conference Award
Winner: Anjul Sharma, TRBI
Effectiveness Awards
MRS Applications of Research (Research Effectiveness
Case History)
This is awarded to the paper which best demonstrates the way in which
research can aid decision-making.
Winner: Client: Nokia Mobile Phones, Agency: Simpson Carpenter
Finalists:
- Client: Audiences London, Agency: In house
- Client: Nationwide, Agency: TNS UK
MRS Public Policy/Social Research Effectiveness Award
This Award is given to the submission that best demonstrates the impact of research on decision-making within, and understanding the issues relating to, the public policy and/or social arena.
Winner: Client: The Scottish Executive, Agency: TNS UK
Finalists:
- Client: Encams, Agency: In house
- Client: The Rail Safety & Standards Board (RSSB), Agency: CML Research
- Client: Tameside Metropolitan Borough Council, Agency: Nunwood Consulting
ISBA Award
The ISBA Award is given to the submission which best indicates how research increases understanding of how advertising works.
Winner: Robert Heath, The Value Creation Company & Pam Hyder, Standard Life
Finalists:
- Client: The Rail Safety & Standards Board (RSSB), Agency: CML Research
- Client: East of England Development Agency (EEDA), Agency: Omobono Ltd
MRS/AURA Insight Management Effectiveness Award
This Award is given to the submission that best demonstrates the distillation of insights, gained from different channels that added value to the organisation by advising its board on its future strategic direction.
Winner: Client: Somerfield,
Agency: Nunwood Consulting
Finalists:
- Client: Kraft Foods,
Agency: Link Consumer Strategies UK Ltd
- Client: Ford Motor Company,
Agency: Lorien Customer Focus
- Client: Volkswagen,
Agency: Maritz Research
ASC/MRS Award for Technology Effectiveness
This Award is for outstanding innovation in the application of
software or technology to market, opinion and social research in achieving
greater effectiveness in research.
Winner: E-Tabs Enterprise, E-Tabs International, UK
Finalists:
- Jambo, Jambo Software, Netherlands
- QEDML, Philology Pty, Australia
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