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MRS Accredited Masters Prize

Sponsored by RS Consulting

The Accredited Masters Prize is given to the student who produces the best research-based dissertation as part of an MRS Accredited Masters Programme. The winner of the 2008 Prize is Dionisios Favatas for his dissertation entitled "An Application of the Theory of Planned Behaviour in a Social Marketing Context: Dubplate Drama and Youth Perceptions towards Violence".

What the judges said:

The panel thought the dissertation was a well argued, innovative, challenging and bold dissertation that applied sophisticated concepts and methods to important new areas of social marketing.

Dionisios is senior strategist in digital marketing communications, working globally with clients such as T-Mobile, KPMG and AOL, amongst many others. He is a member of the American Marketing Association and the Direct Marketing Association, and also recently completed his MSc in Strategic Marketing.

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