Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.
1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight
2. Evaluate behaviour change from marketing communication exercises
3. Evaluate and select appropriate research solutions for given research contexts
4. Undertake competitor analysis and provide intelligence
5. Manage elements of marketing communication and/or research and insight process
6. Understand, use and application of insight within an organisation for business success
Virtual training course
Learn to improve data quality in online surveys for more accurate and reliable research results.
Virtual training course
Stories are how human beings make sense of the world. They are what we’re persuaded by, particularly when they’re rooted in genuine evidence.
Webinar
We all want to transform, but nobody wants to change. Why? Because despite the desire and motivation to change, to improve and to do better, change is hard!
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