Sparkling speaker line up announced for RESEARCH2003

Date: 10 January 2003

The Market Research Society (MRS) has announced an impressive line up of keynote speakers for 'RESEARCH2003 - the thought leadership: revolution', which is due to take place at The ICC in Birmingham between 19 - 21 March, 2003.

High profile figures from the worlds of television, advertising, communications and academia will take the stage together with leading members of the market research profession to participate in what promises to be the most stimulating and thought-provoking MRS Conference to date.

Keynote speakers are confirmed as John Humphrys, the BBC journalist renowned for his incisive interviews on BBC Radio 4's Today programme and On the Record; Professor Nigel Piercy, a leading expert on strategic marketing from the Cranfield School of Management; Adam Morgan, founder of brand consultancy eatbigfish, and author of the best-selling book, Eating the Big Fish; and Cliff Dennett, former head of futurology at Orange and a leading figure in the development of wireless communications.

Between them, these keynote speakers will bring the knowledge gained from their years of experience to bear on a range of topical and controversial issues with relevance to the market research profession and the overriding theme of the three days - thought leadership.

Professor Nigel Piercy will provide an insightful examination of the demands expected to be made by marketers in the future and the moves the industry needs to make to meet these. Adam Morgan will draw on his own experience to examine the reality of thought leadership and demonstrate how to break through the accepted limits of thinking and reach new levels.

Speaking on the importance of engaging employees and consumers with strategy to develop technological solutions for the future, Cliff Dennett will outline the techniques he uses for devising innovative scenarios and making them reality. Finally, the John Humphrys Interview will explore the love/hate relationship the media has with market research.

Commenting on the prestigious speaker line up, Andy Dexter, the Conference Programme Chairman, said, "We are delighted that four such high-calibre professionals have agreed to be our keynote speakers. Their sessions promise to be thought-provoking and entertaining and will no doubt arouse heated debate."

Andy concluded, "The participation of these well-known figures is an excellent endorsement of the high regard in which the MRS Conference is held across professions and we anticipate considerable interest from delegates in what they each have to say."

For more information on RESEARCH2003 or to book a ticket, please visit www.mrs.org.uk.

Notes for Editors

The Market Research Society (MRS) is the world's largest international membership organisation for professional researchers and others involved or interested in market, social or opinion research.

'RESEARCH2003 - the thought leadership: revolution' is taking place at The ICC, Birmingham, between 19 - 21 March, 2003.

An accompanying trade exhibition will run alongside Conference on Thursday 20 and Friday 21 March. For more details or to book a stand, please contact the MRS Exhibition Sales staff on 020 7566 1841.

For a full Conference programme, please visit www.mrs.org.uk.

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