Market Research Society Calls for Entries in Research Excellence and Effectiveness Awards

Date: 20 May 2004

The Market Research Society (MRS) has today announced the 2004 launch of its major awards scheme - the MRS Research Excellence and Effectiveness Awards. The Awards seek to recognise outstanding achievement in the market and social research profession by rewarding innovation in the creation and implementation of a research project.

The development of innovative research techniques, the application of research to aid effective decision-making and the use of research to advance advertising methodology are three of the areas that will be rewarded at the Awards ceremony in October, which will be attended by over 300 guests from government and the broad marketing profession.

Professor Michael Thomas, former President of The MRS and Chair of the Awards judging panel, commented, "The MRS Research Excellence and Effectiveness Awards have been designed to encourage new thinking within the market and social research profession and to showcase the ways in which it has contributed to improved research effectiveness. We know that there is a vast amount of innovation in this profession and these Awards aim to demonstrate to market researchers, their clients and the wider public the groundbreaking results that well-conducted research can achieve."

The MRS is inviting entries from across the UK in five distinct categories:

New research techniques - the submission which best introduces a new technique or expands an existing technique to add to the body of market research knowledge will be awarded the David Winton Award, which is sponsored by TNS.
Research applications - the MRS Applications of Research Award will be given to the entry that best demonstrates how research can aid decision-making.
Advertising methodology - sponsored by ISBA, this award will be presented to the entry that best indicates how research increases understanding of the way in which advertising works.
Public policy research - the MRS Public Policy / Social Research Effectiveness Award will be presented to the entry which best demonstrates the positive impact of research on decision-making within the public policy and / or social arena.
Strategy management - the MRS / AURA Insight Management Effectiveness Award will be awarded to the entry which best demonstrates the distillation of insights gained from different channels to advise an organisation's strategic direction.

The winners will be announced during a ceremony at the Research Excellence and Effectiveness Awards Dinner, which will take place on 26 October 2004 at the Café Royal in London.

The deadline for awards submissions is 5.00pm on 22 June, 2004. Further information and an entry form is available at www.mrs.org.uk/awards/call.htm.

Note for editors

The MRS is the world's largest international membership organisation for professional researchers and others involved or interested in market, social or opinion research.
Submissions for the David Winton Award for Best Technical Paper must have been presented at RESEARCH 2004 or published in the International Journal of Market Research or an equivalent British publication. Full details of the entry criteria for all of the awards is available at www.mrs.org.uk/awards/call.htm.
For more information about The MRS and its activities visit www.mrs.org.uk

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