Adding value to the Census - MRS seminar showcases new classifications

Date: 5 February 2004

What classifications have emerged from the 2001 Census? How do they differ from one another? How can geodemographics users get hold of them? These are some of the questions that will be answered at a new interactive seminar hosted by The Market Research Society's Census and Geodemographics Group (CGG) on 3 March, 2004, at The Society of Chemical Industry, London.

The publication of the main outputs from the 2001 Census over the last six months has fuelled the creation of a new generation of classifications and information products. To help Census users to understand these classifications and the wide range of products now available, the CGG is hosting this one-day seminar, entitled Adding Value to the Census.

Keith Dugmore, Director, Demographic Decisions and seminar chairman, commented: "The 2001 Census provides a wealth of new data and it is free of charge. This is enabling both the well-established geodemographics suppliers to revamp their classifications, and is also attracting several new suppliers to the marketplace. This increased choice and competition will be of great benefit to users."

Delegates will hear from a broad selection of classifications providers, combining established names with new suppliers, including: Peter Sleight, Target Market Consultancy; Chris Denham and John Charlton, Office for National Statistics; Neville Hilton, AFD Software and Tim Drye, DataTalk; Simon Perry, Beacon Dodsworth; John Rae, CACI Limited; Martin Bradbury, EuroDirect; Rob Haslingden, Experian; Jonathan Walker and Eli Kling, GeoBusiness Solutions; Gordon Farquharson, Streetwise Analytics; and David Griffiths, TRAC Consultancy.

The topic areas that will be addressed during the day include: A Roadmap for the New Products and Services; How to get hold of Census Data / The ONS Area Classifications; How a people classification can add value to Census data; Classifying Consumers: Adding more to the Census; Data = Danger!!; Understanding Societal Change in Britain and its implications of targeting the 21st century consumer; Distilling business value from the Census; Developing spatial and temporal measures for classifications.

Keith Dugmore concluded: "This is a 'once in a decade' event that should be of value to all existing and prospective users of geodemographic classifications. The outputs from the 2001 Census have led to a new generation of classifications, and many users are now taking stock and considering all the options as they are developing their analysis strategies. This seminar will provide the information they need to achieve maximum benefit from the growing number of classification products on the market."

Adding Value to the Census will take place between 10.00 and 17.00 on 3 March, 2004, at the Society of Chemical Industry, Belgrave Square, London, SW1. To view the programme and book on line visit www.mrs.org.uk. For a copy of the flyer call Sue Trenhaile on
+44 (0) 20 7566 1826 / email sue.trenhaile@mrs.org.uk.

Note for editors

The MRS is the world's largest international membership organisation for professional researchers and others involved or interested in market, social or opinion research.
The Census and Geodemographics Group (CGG) is an advisory group of the MRS.
For more information about The MRS and its activities visit www.mrs.org.uk

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