Research Magazine Unveils New Look and Expanded Offer as Part of Brand Overhaul

Date: 6 October 2004

research magazine - the voice of the UK market research industry - has unveiled a major redesign, incorporating a new masthead and expanded editorial content, with the publication of its October issue.

New editorial features, in-depth news analysis and brighter, fresher page design are all included in the new magazine. In addition, there will be regular industry round tables on topical issues and, as the industry becomes increasingly globalised, a greater emphasis placed on international news and analysis.

Following subscriber feedback, the magazine will now be more closely linked to the online version of research - research-live.com. Daily news bulletins, delivered to subscribers' desktops via the new research newswire, will be followed up and analysed in the monthly magazine.

Marc Brenner, editor, research and research-live.com, commented, "We hope that our readers will find this new-look publication even more relevant to their working lives. Our readers have told us what they value most in the magazine and we have expanded the industry news and in-depth analysis as a result.

"In addition, over the past few years the research industry has become increasingly global and the magazine will now reflect this, with greater emphasis on international features illuminating the challenges faced by researchers working in different cultures."

Marc added, "Conscious of our audience's demands for news as it happens the magazine will be supported by an online news site that will provide daily email bulletins. As part of the relaunch the two media will have far greater synergy so that the top-line news items from the website are analysed in greater depth in research."

In tandem with the relaunch of the magazine, the research brand is expanding. In future it will cover the conference programme of The Market Research Society, including its annual flagship industry conference; the research Buyer's Guide UK & Ireland - a comprehensive directory of research suppliers; the research Excellence & Effectiveness Awards - the annual awards dinner celebrating achievement within market, social and opinion research; and research in business - a series of special supplements published in conjunction with research magazine.

Peter Greenwood, managing director of research, said, "The research brand is well established and highly regarded. Extending its reach to incorporate a range of other products will have a positive impact on reinforcing the strength of the brand throughout the market research industry and wider marketing community. It is also good news for advertisers and sponsors who are keen to reach a broad cross-section of the marketing profession and are looking to align their companies with a leading brand name."

To subscribe to research visit www.research-live.com or email publications@mrs.org.uk

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