Peter Mouncey to head new editorial team at an expanded MRS International Journal

Date: 10 May 2005

The Market Research Society (MRS) has appointed Peter Mouncey as Editor-in-Chief of the International Journal of Market Research, succeeding James Rothman and Stephan Buck who retired as joint editors towards the end of 2004.

A former chairman of the MRS and head of group marketing strategy at the Automobile Association, Peter Mouncey is now a consultant and a visiting fellow at Cranfield School of Management.

Peter Mouncey will be supported by an Executive Editorial Board comprising some of the best-known thinkers in marketing and social research:

Sheila Byfield, Head of Consumer Insight, Mindshare Worldwide
Martin Callingham, Visiting Professor, Birkbeck College
Andy Dexter, CEO, Incepta Marketing Intelligence
Paul Feldwick, Worldwide Brand Planning Director, DDB
Wendy Gordon, Partner, Acacia Avenue
Corrine Moy, Global Director of Marketing Sciences, NOP World
Ben Page, Head of Social Research Institute, MORI
Adam Phillips, Consultant and MD, Real Research

At the same time, World Advertising Research Center, who publish the journal on behalf of the MRS, increased the frequency of publication to six issues a year. Subscribers can also be able to access articles via a new website at www.IJMR.com.

Peter Mouncey said, “I am delighted to be taking on this role, but the previous editors will be a hard act to follow. Under their stewardship, the International Journal of Market Research has built a fantastic reputation for world-class thinking and practice in market research.”

He added, “It is tremendously exciting to be working with such a high-calibre editorial board. We are committed to publishing stimulating, practical articles that help make market research a more effective tool.”

Carol Curran, Head of Membership & Marketing Services at the MRS said, “This is an extremely positive development. The MRS is delighted to have assembled such a strong team to maintain the journal’s high editorial standards and guide the next phase in its development. The journal couldn’t be in better hands.”

Notes to editors

With members in more than 70 countries, MRS is the world’s largest professional association representing providers and users of market research and business intelligence. All individual members and company partner organisations must comply with the MRS Code of Conduct. For more information on the MRS and its activities, please visit its website at www.mrs.org.uk.
The International Journal of Market Research is published on behalf of MRS by World Advertising Research Center. For more information about the journal, visit www.IJMR.com.

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