Call announced for Research Excellence & Effectiveness Awards

Date: 29 March 2006

MRS call for entries for its prestigious Research Excellence & Effectiveness Awards 2006 will open on 3 April, it has been revealed.

Now into its third year, the Awards seeks to encourage and recognise outstanding achievement in the market and social research profession by rewarding innovation in the creation and implementation of a research project.

Innovative techniques for market, social and opinion research, research informing business-to-business campaigns and the influence of research on public policy decision-making will all be rewarded at the high-profile Awards ceremony on 6 November.

The winners of the annual MRS Research 2006: Connections Conference Awards, shortlisted at the conference last week, will also be announced at the dinner.

Professor Michael Thomas, Chair of the Awards judging panel, comments, “The MRS Research Excellence & Effectiveness Awards have gone from strength to strength, and this year we expect to attract up to a hundred entries of the very highest standards in the industry. The aim of the awards is to celebrate innovation and best practice across the research profession – and highlight the crucial role played by research in driving brand effectiveness and bottom-line results.

“The continual evolution of our industry is critical to the nature of our business – ensuring we can meet the changing needs of our clients and their customers; coming together to celebrate what we do best, and applauding new thinking , is crucial to this.”

MRS is inviting entries in six distinct categories:

New research techniques – the paper which best adds to the body of market research knowledge by introducing a new, or stretching an existing, technique will be presented with the David Winton Award, sponsored by TNS
Research applications – the MRS Applications of Research Award will be given to the submission which best demonstrates how research has played a significant role in the decision-making process
Advertising research – sponsored by ISBA, this Award will be presented to the entry that best indicates how research increases the understanding of the way in which advertising works
Public policy research – the MRS Public Policy / Social Research Effectiveness Award goes to the entry which best demonstrates the positive impact of research on decision-making within the public policy or social arena
Insight management – the MRS / AURA Insight Management Effectiveness Award will be given to the best entry from a client/agency or in-house client team partnership demonstrating a holistic approach to insight management
Business-to-business – the MRS / BIG Business Research Award is for the paper which best demonstrates research quality and vision in the business-to-business arena

The winners will be announced during a ceremony at the Research Excellence & Effectiveness Awards Dinner, which will take place on 6 November 2006 at London’s Royal Lancaster Hotel.

The deadline for Awards submissions is 5.00pm on 30 May 2006. Further information and an entry form is available at http://www.mrs.org.uk/awards/2006/index.htm.

Notes to editors

With members in more than 70 countries, MRS is the world’s largest association representing providers and users of market, social, and opinion research, and business intelligence.

MRS serves both individuals and organisations who identify with its core values of professionalism, excellence, and effectiveness. It has a diverse membership of individual researchers within agencies, independent consultancies, client-side organisations, the public sector and the academic community – at all levels of seniority and in all job functions.

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