Youth Research - How to get close, engage and communicate

Date: 7 May 2009
Time: 9.00am - 5.00pm
Venue: Sadler’s Wells, London EC1R 4TN

Engaging with youth audiences is notoriously difficult for marketers, researchers and advertisers alike. Youth subcultures have evolved rapidly over the past few years, completely changing the face of the market and rendering obsolete approaches that worked just a few years ago.

On Thursday 7 May, Research Conferences is holding a one-day event featuring leading youth experts from blue chip brands that will make sense of this complex market segment and teach delegates how to develop appealing content and messages for this hard to reach audience.

Delegates will hear speakers from Coca Cola UK, Unilever and the COI explain how they can tap into the online youth cultures of communities and co-creation, and how to understand and drive behavioral change among young people. Speakers will also look at the social gaming phenomenon and examine the evolving interactions youth have with different media.

Please highlight this event to your readers, who can get further details at: http://www.research-live.com/conferences. If you’d like to join us on the day, please contact Emily Luscombe or Maja Rode at Camargue on 0207 636 7366.

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For more information on MRS and its activities, please visit its website at www.mrs.org.uk or call the MRS press officer Emily Luscombe on 020 7636 7366 / email eluscombe@camarguepr.com

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