Vanella Jackson is named MRS Chairman

Date: 3 March 2010

The Market Research Society (MRS) has announced today that its next Chairman is to be Vanella Jackson, Global CEO of Hall & Partners.

She will take up the position on 1 April 2010, following the completion of Rowland Lloyd’s two-year term. Rowland, who is COO of Operations at Ipsos, will become MRS Vice President.

Vanella’s three-strand election manifesto saw her pledge to strengthen ties between research, business and government and to support the industry through challenges presented by the economy, new technologies and emerging methodologies. She has also called for greater protection and promotion of market research among business and international audiences, and for strengthening of the leadership and collaboration between practitioners across the industry.

Vanella’s career in market research has seen her at the helm of both advertising and research agencies, from where she has built up industry leading expertise in the field of brand communications. She has spent 20 years at some of the UK’s top advertising agencies, including BBH, AMV and JWT, then joining Hall & Partners as European CEO in 2004. She was promoted to Global CEO in 2008. Vanella’s leadership of Hall & Partners has contributed to the agency becoming the first research company to win a place in The Sunday Times’ ‘The 100 Best Companies to Work For’.

Vanella Jackson commented: "I am extremely proud to work in research and am passionate about its ability to inform and inspire business. It is a huge compliment to be chosen by the MRS membership to take over the reins from Rowland Lloyd - who leaves big shoes to fill. In this new role I will help the MRS to build on Rowland’s work and so fulfil its potential in leading our industry and becoming a more active and positive voice."

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For more information on MRS and its activities, please visit its website at www.mrs.org.uk or call the MRS press officer Emily Luscombe on 020 7636 7366 / email eluscombe@camarguepr.com

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