Stephen Sackur to challenge use of research in media
HardTalk host joins heavyweight line up at Research
Date: 4 February 2010
BBC HardTalk host Stephen Sackur is to chair a controversial debate over the use of research in business, advertising and media.
The Question Time panel will feature heavyweights from across the marketing spectrum, including Audi Head of Marketing Peter Duffy and OgilvyOne Chairman Rory Sutherland. Delegates at the Market Research Society’s annual Research 2010 conference will be invited to submit hard-hitting questions to the panel in advance and join in on the day.
The interactive debate, on 23 March 2010, follows a morning session on advertising research, chaired by Dan O’Donoghue, Worldwide Strategic Planning Director at Publicis. Papers from leading thinkers in the media world will share the latest insights on new communications techniques including ‘contagion’ in marketing, the use of emotion to deliver ROI in advertising and evaluation of digital content effectiveness.
Research 2010 features keynote speakers including: critically-acclaimed writer, director and producer Armando Iannucci (In the Loop, The Thick of It, Alan Partridge) who will share thoughts on research and the creative process, public disengagement with government and institutions and the future of television and media; and top corporate advisor James Woudhuysen, Professor of Forecasting and Innovation at De Montfort University, who will speak on how future trends can inform decisions on strategy.
Co-Chairman of the Conference Programme Team, Simon Lidington (Chief Exchanger, Insight Exchange), comments: “This year, the Research conference is about research empowering the wider world: its value to business, advertising, media, consumer brands. We want delegates to get involved – to submit questions to our panellists and to challenge them to find the answers. It’s about interaction with some of the biggest names in business and marketing, and Stephen Sackur is going to draw the crowds.”
Research 2010 takes place at The Park Plaza Riverbank, London, on 23-24 March 2010. To see the full two-day programme log on to www.research-live.com/research2010
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Notes to editors
About Research Conferences
- Research Conferences, organised in association with MRS, take place throughout the year and offer a series of leading-edge one-day conferences, seminars, workshops and Research: The Annual Conference, which takes place in London during March.
- Attendees of Research Conferences include agency heads, market research managers, young researchers, planners, marketing directors, advertising agency executives, brand consultants and academics.
For more information on Research Conferences and its activities, please visit its website at www.research-live.com/conferences or call the Research Conferences press officers Emily Luscombe / Maja Rode on 020 7636 7366 / email eluscombe@camarguepr.com / mrode@camarguepr.com
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