Press coverage

A selection of articles featuring MRS spokespeople discussing key issues affecting the market research industry, and research’s role within the wider business world:

2010

2009

2008

2007

2006

Quote of the month

“Research has many uses within the health sector. It can help identify the potential for new products or services, it can help to ensure appropriate allocation of budgets and resources and it can be fundamental in helping to develop effective social marketing campaigns amongst the general public or specific patient groups.”

Steve Lowery, Head of Custom Healthcare Research, Synovate UK
Health Business, Spring 2010

More quotes

Look out for forthcoming articles

Marketing Week bulletin – Research 2010 speaker Orlando Wood, Brainjuicer, due to by-line an article on measuring emotions in ad-testing (due 4 March)

Aviva customer newsletter – MRS Standards Manager Barry Ryan to be quoted in a report on insurance requirements in market research agencies (due March)

The Grocer – Research 2010 speaker Volker Bilgram, HYVE, due to be by-lined in a report on co-creation in retail product development (due 6 March)

Marketing – Research 2010 speaker Graham Page, Millward Brown, and Company Partner Sinead Jeffries, Royal Mail, due to be quoted in a report on new market research technologies and evaluation (due 17 March)

Admap – Research 2010 speaker Nick Gadsby to by-line an article on hidden symbols in ads (due April)

MRS maintains full press cutting files (from 2005 onwards) which are available for individual MRS members and employees of MRS Company Partners to consult in the MRS LitSearch collection (email info@mrs.org.uk for further information).

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