Mystery customer research: some key points

The time it takes to complete a mystery customer exercise should reflect a normal transaction.
You cannot record without permission therefore you must not record competitors.

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MRS Guidelines on Mystery Customer Research: (PDF 130KB, PDF Help)

See also:

Code of Conduct
Frequently asked questions on the Research Governance Framework for research in health and social care
Guidelines and standards from other organisations

Interviewers: some key points

You MUST make clear that:

Interviewers must make clear that co-operation is entirely voluntary.
Respondents can withdraw at any stage.
All or any part of the information about respondents must be destroyed at once if they ask for this to be done.

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The Responsibilities of Interviewers (PDF 60KB, PDF Help)
Updated December 2009

Code of Practice for Conducting Market Research in Town Centres (PDF 148KB, PDF Help)
(Word format, 117KB)
Published December 2002

See also:

Code of Conduct
Frequently asked questions on the Research Governance Framework for research in health and social care
Draft Health and Safety Guidelines for Face to Face Interviewers (PDF 24KB, PDF Help), published by the Interviewer Quality Control Scheme (IQCS)
The Food Standards Agency issues best practice guidelines on conducting food and drink product testing (www.food.gov.uk/cleanup).
Guidelines and standards from other organisations

MRS Regulations for Use of Predictive Diallers

Following the introduction by Ofcom of a revised Statement of Policy on persistent misuse of electronic communications networks on 1 February 2011, MRS has updated its Regulations for the Use of Predictive Diallers. The changes relate to calls made to answering machines and the use of answering machine detection (AMD) technology.