Public opinion and survey research

Some key points

The researcher must ensure that there are measures in place to check and agree any reporting of the research results.
Questions must not lead a respondent towards a particular answer.
When opinion research results are put in the public domain MRS Members must supply data to support the results if it is requested.

Find out more

Draft Public Opinion Research Guidelines (PDF 200KB, PDF Help)
(Word format, 133KB)
Updated September 2003

Using Surveys for Consultation (PDF 26KB, PDF Help)
Produced jointly by The Market Research Society and the Local Authorities Research and Intelligence Association (LARIA), published February 2005
NB: These are guidelines are not part of the disciplinary framework but have been written to guide non-members.