In an era where sound bites, twittering and presentations are increasingly used for communication, the International Journal of Market Research Young Research Writer Award demonstrates that young researchers today are capable of writing persuasive, logically structured, engaging and evidence-based articles on  methodological themes.

The Award is open to all research practitioners who have less than five years’ experience.

Enter the 2013 competition

2012 Finalists

WINNER - Elina Halonen, The Irrational Agency

Mirror, mirror on the wall – which brand is like me, most of all? Integrating consumers into brand personality measurement
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What the judges said:

"In selecting this entry as the 2012 winner, the judges commended Elina on submitting a well-written and interesting paper based on empirical data grounded in a review of existing literature in this field of research. The topic was felt to be a timely one given the increasing emphasis on global attitudes to brands, especially in emerging markets, and the paper provides readers with intriguing cross-cultural findings. In arriving at their decision, the judges also recognised the challenge faced in addressing a complex research theme within the word limit imposed on entrants."

Adam Ball, MESH Planning

The cookie is still crumbling… The challenges facing cookie tracking research
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What the judges said:

"Adam tackled a real issue facing market researchers and marketers today in evaluating awareness and attitudes to advertising messages online in a persuasive way. His paper provided some interesting and thoughtful views on the issue, which have a wider application than his own field of research."

Martin Smith, Firefish

Using mobile devices to access the realities of youth: How identification with society influences political engagement
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What the judges said:

"Martin should be commended for this passionate, thoughtful and elegant piece of writing, which discusses the pros and cons of the method described. Despite the small scale sample, the judges felt that this pilot study provides readers with interesting food for thought on using mobile technology for ethnographic based research."

2011 Finalists