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Ever wondered how new products are developed? Or why customers choose one brand over another? Or what makes the government decide upon a particular policy?

The answer normally involves market, social or opinion research. Such research informs nearly all levels of economic, social and political decision-making and is a booming industry in the UK, worth over £1 billion a year.

A career in market, social or opinion research is fast-moving, intellectually-challenging and diverse, allowing you to get involved in the key decision-making processes of a wide variety of companies and industries, from global corporations to local authorities, from your first day at work.

'What is attractive about market research is the way senior people listen to what you have to tell them.'
Ruth Buchanan, Customer Insight Manager, McDonalds

'Market research is taken seriously because it is no longer acceptable to make decisions based on a hunch.'
Carol Curan, MRS

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