A Guide to the 2001 Census

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A Guide to the 2001 Census: Essential Information for Gaining Business Advantage

Unlock business potential

Use the Census to improve business performance. All good business decisions have one thing in common: they are based on quality information. The UK Census has always been the most accurate source of information for market research and customer analysis. But the use of new questions, new classifications and postcode-based geography has taken the data to new levels.

Now there is a publication that will help you make the most of this extraordinary resource: A Guide to the 2001 Census: Essential Information for Gaining Business Advantage.

If your organisation uses the Census already, it will show you how to gain even more advantage from it. If you are new to the Census the publication will open a whole range of new possibilities.

A unique collaboration between the MRS and National Statistics, this new title can help you to gain a competitive edge by using the huge computerised files of detailed statistics, which are now freely available for the fiirst time.

Written by leading experts in the business, statistics and academic world
Provides a comprehensive guide to the Census 2001
Essential reading for users of the Census 2001 information
Helps you gain a competitive edge

Support business strategies

This new publication explains the methodologies behind the Census and explores how they can support your organisation on site selection, local targeting, customer database analysis and market research. It will also show you how to:

Use the data to target specific local markets and products
Use the Census' hard core of up to date, accurate information to plan, control and measure customer research
Build bespoke models to predict customer behaviour, based on geodemographic classification of output areas

Expert business support

With classifications now closer than ever to the social grade classification used by market researchers, the Census can deliver even more valuable business support.

Contents and contributors

For more information, including the contents page and contributors, download the A Guide to the 2001 Census flyer (PDF 96KB, PDF Help).

Order a copy

A Guide to the 2001 Census: Essential Information for Gaining Business Advantage costs £35* (+ handling charge) and can be ordered from TSO:

use the order form in the A Guide to the 2001 Census flyer (PDF 96KB, PDF Help)
visit www.tso.co.uk/bookshop
telephone: +44 (0)870 243 0123; textphone: +44 (0)870 240 3701, quoting ref: CNW

* MRS Members will receive a discount of 15%. To ensure you receive your discount please enter your membership number on the order form.

"A comprehensive and useful book which I am sure will become dog-eared through regular thumbings as and when I need to know more about the Census and how to use it. It enlightens both the more experienced Census user as well having much to offer the 2001 Census virgin. The book is written with authority and an understanding of the needs of the commercial world"

Alison Green
Strategic Development Manager - Location Planning
Sainsbury's Supermarkets Ltd

A Guide to the 2001 Census: Essential Information for Gaining Business Advantage
National Statistics and MRS
Published by TSO, 3 June 2004
ISBN 0 11 621652 2
£35

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