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MRSB Discussion Paper – Online Data Collection and Privacy

With continuing high public concern about online data protection and privacy, and recognising the impact that both issues can have on the research sector, the Market Research Society (MRS) is launching a new initiative to drive forward the sector’s position on these important issues.

The MRS Market Research Standards Board (MRSB) is seeking input from MRS members, Company Partners and other interested parties to Online Data Collection and Privacy, a newpaper which aims to set out the legal and ethical parameters in this area. This paper outlines MRSB’s current position on online data collection and privacy. In time their position may inform new guidelines or amendments or additions to the MRS Code of Conduct.

MRSB is now inviting you to contribute your thoughts, comments and ideas to the debate about ethical standards for online data collection and research.

• Do you agree with the concerns set out by MRSB in this paper?
• Do you agree with MRSB’s interpretation of the relevant law?
• Should the same ethical standards be applied to virtual and real life or can a persuasive case be made for applying different standards? If so please provide details.

MRSB welcomes responses from MRS members, Company Partners and all other interested parties. Please send your response by email to codeofconduct@mrs.org.uk by Friday 16 September 2011.

MRSB will publish its response to this consultation in the autumn of 2011.

MRS Guidelines for Research with Employees

MRS is consulting on new MRS Guidelines for Research with Employees to replace the current March 2006 document. The document offers interpretation of the MRS Code of Conduct as well as best practice advice.

We would like to hear your views on this document no later than Friday 13 January 2012. Specifically:

• Are there any changes you would recommend?
• Are there any additions you would recommend?

Please send your comments to guidelines@mrs.org.uk.

Download the draft MRS Guidelines for Research with Employees

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