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Guideline consultations

The MRS Market Research Standards Board (MRSB) is pleased to announce the launch of a new MRS Code of Conduct. This is the first major revision to the ethical framework that supports the research sector for 10 years and follows extensive consultation with all MRS members.

The new Code became binding on all MRS members from 1 December 2005 and has been used for disciplinary purposes from that date. It replaced both the 1999 Code and the suite of current guidelines by amalgamating all mandatory requirements from the guidelines and incorporating then into one, new simplified and easier to follow document.

Accordingly, the guidelines are being rewritten to reflect this change. Each set of guidelines will be based on the relevant rules of the new Code with guidance providing interpretation of the rules as well as additional best practice.

Over the coming months, the MRS Standards department will be seeking feedback on these proposed guidelines. Each one will appear on this page as it is prepared. Please send your comments to guidelines@mrs.org.uk.


Current consultations

Market Research Processes & the Data Protection Act 1998 (PDF 363KB, PDF Help)

This document is based on existing guidelines, and combines guidance that previously appeared in two separate documents. The text has been restructured but the main rules remain unchanged. We would like to hear your views on this document no later than Friday, February 2, 2006. Specifically:

  • Are there any changes you would recommend?
  • Are there any additions you would recommend?

 

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