Building your brand

Publishing thought leadership, opinion and press releases on Research Live and Impact magazine.

Research Live and Impact magazine both accept editorial submissions, either features, news releases or opinion articles. Articles submitted to either publication will be edited by the editorial team, and may or may not be used, depending on the quality of what is submitted, whether it meets editorial standards and depending on other articles that are on the publication lists.

Research Live is focused primarily on news, opinion and some feature content, and runs a daily and weekly newsletter. Impact is a quarterly magazine focused on long-form features. Some articles, such as news or features, will be written by the editorial team based on information obtained or provided from elsewhere. Opinion pieces are 600 to 800 words long.  

How do you decide what to send or not send to the editorial team? 

Do send: 

• Synopses of a few sentences if you have an idea for an opinion article. The synopsis should set out what the article would cover and the crux of your argument. 
• Details of a research project you have completed that is innovative, unique, good qualitative work or large-scale (i.e. more than 1,000 respondents if a survey) quantitative work. The methodology and results/findings/conclusions should be included. The editorial team will decide if they wish to take this further and will get in contact. 
• New releases on subjects including (but not limited to): new products; new staff; changes to senior teams; trends in the industry, economy, consumer behaviour or society; industry initiatives; financial results; and mergers and acquisitions. These releases should include quotes from someone senior at the company. If the press release is about someone who has been hired by the company, please send a picture of the person hired, details of their new role, the job title and company of their previous role and a quote from a senior person at your company about the new hire. 

Don’t send: 

• Advertorial content – opinion and feature articles will need to be industry focused and avoid promoting a specific product or company. Advertorial content may be referred to the advertising team
• Non-research industry news content that is niche (the dentistry industry, for example) or unsurprising (that young people go online a lot, for example). 
• Anything defamatory and criticisms of competitors/individuals at another company. 
• Offensive material, as decided by the editorial team. 

Paid for content - promote a service or event, or a topic you want to be aligned with 

Paid for content, or advertorials, ensures that your news or opinion is published on Research-Live.com without involving our editorial team. The content is highlighted as promoted content and sits within the main flow of editorial content which ensures it gets seen by as many people as possible.

Our quarterly Impact magazine also has opportunities for paid content ranging from the special report which is the cover story for each issue and aligns your brand with a specific topic of your choice. There are also opportunities to sponsor sections of the magazine, for example international news or the technology section. Or we can write a shorter article on a topic of your choice.

Find out more about paid content opportunities here

MRS also works closely with organisations on long-term branded content partnerships, where a company wants to align itself with a particular topic or service area. Our content experts work with you to develop a package of thought leadership across multiple formats and channels, including live events, so that you are recognised as the experts in the field. We have worked on such initiatives with Accenture, Ipsos and Kantar. Find out more about MRS’ branded content partnerships here

Research Buyer’s Guide: Add your news to your company profile in our supplier directory

Having a company profile in our supplier directory also allows you to publish your own news or opinion articles which will be linked to your profile. It’s a great way of boosting overall visibility of your company page in (Google) search results. Find out more about how to get the most out of your company profile on the Research Buyer’s Guide

Advertising across our platforms

Our market leading publications Research-Live.com and Impact magazine provide multiple ad formats in print and digital and we can work out a package that suits any budget. That also includes our newsletters and large social media presence.Here’s more information on the reach or our channels and our advertising rates