All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Embracing market research to attract luxury customers, identify new growth opportunities and develop elite propositions in-line with changing customer attitudes
Key highlights
Uncover key insights into attitudes and behaviour of affluent consumers in relation to investment, fashion, technology and spending decisions
Evolve, reinvent and reposition luxury brands to appeal to a younger generation
Overcome the challenge of being both accessible and exclusive in an online environment
Find out how affluent consumers are using social media and hear how best to connect with them
Discover the type of experiences and rewards that will appeal and be valued by HNWI to cement long lasting relationships
Businesses’ thirst for B2B insights to extend their customer understanding, build business resilience and support decision making has never been greater.
New ways to understand decision making and influence change
This year’s behavioural science summit focusses on new and emerging approaches to distilling behavioural insights and designing behavioural interventions. Expect a day of discussion and case studies demonstrating how applications of behavioural science in market research are optimising marketing outcomes, improving user experiences and supporting behavioural change initiatives.
Methods and practice to embed value and boost impact
Join MRS’s community of user researchers this autumn.
We’ve created a day where UX research professionals can meet up to examine innovation and best practices in methodologies, discuss operational challenges and exchange ideas with industry peers.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.