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Speaker Evenings

Using storytelling to provide insight

Using storytelling to provide insight

An MRS North event

In a nutshell

  • Wednesday, 10 May 2017


Supporting people to tell stories about the experiences that matter to them offers valuable insight into their lives. This presentation will explore how using portable and pocket technology to capture these stories and share experiences with others can create insight that companies and public sector organisations can use to inform future services and product design. The presentation will also explore the Community Reporting movement made up of people who provide stories on an ongoing basis so that continuous insight can be gleaned. Local and international examples will be given that show the Community Reporter practice and how the insight used has changed the way services have been delivered.

Time: 18.00-20.30

Attend this event if you want to

  • Explore a model of gathering sustainable qualitative insight
  • Examine how this model works in practice, in both commercial and public sector settings
  • Understand how storytelling can be utilised in market research work
  • Examine how insights from stories gathered can be analysed, curated and presented for impact and dissemination
Keynote speaker
    Gary Copitch

    Gary Copitch has been Chief Executive of People’s Voice Media, a successful social enterprise which operates across Europe in the health, housing, local authority, higher education and third sectors, since 1999. Gary was awarded a Laureateship from the Leonardo European Corporate Learning Award in 2013 for his work on “Crossing Borders,” which puts emphasis on outstanding new developments that provoke a fundamental challenge to predominant mind-sets in corporate learning. He has co-authored two papers with Manchester Metropolitan University on using digital tools to gather views and lectured at a number of universities on social innovation and using digital technology to gather community intelligence in order to co-produce services. He has experience of working in the private sector as a senior training manager for Intel Electronics, where he led the introduction of self-managed teams and Intel University.


Where is the event taking place?

Malmaison Manchester

Piccadilly, 1 Gore Street
M1 3AQ

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    Course Full



    CPD 1
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