Supporting people to tell stories about the experiences
that matter to them offers valuable insight into their lives. This
presentation will explore how using portable and pocket technology to
capture these stories and share experiences with others can create
insight that companies and public sector organisations
can use to inform future services and product design. The presentation
will also explore the Community Reporting movement made up of people who
provide stories on an ongoing basis so that continuous insight can be
gleaned. Local and international examples
will be given that show the Community Reporter practice and how the
insight used has changed the way services have been delivered.
Attend this event if you want to
Explore a model of gathering sustainable qualitative insight
Examine how this model works in practice, in both commercial and public sector settings
Understand how storytelling can be utilised in market research work
Examine how insights from stories gathered can be analysed, curated and presented for impact and dissemination
Gary Copitch has been Chief Executive of People’s Voice Media, a successful social enterprise which operates across Europe in the health, housing, local authority, higher education and third sectors, since 1999. Gary was awarded a Laureateship from the Leonardo European Corporate Learning Award in 2013 for his work on “Crossing Borders,” which puts emphasis on outstanding new developments that provoke a fundamental challenge to predominant mind-sets in corporate learning. He has co-authored two papers with Manchester Metropolitan University on using digital tools to gather views and lectured at a number of universities on social innovation and using digital technology to gather community intelligence in order to co-produce services. He has experience of working in the private sector as a senior training manager for Intel Electronics, where he led the introduction of self-managed teams and Intel University.
Where is the event taking place?
Piccadilly, 1 Gore Street Manchester M1 3AQ
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Please click on the photographs to view each speaker's biography.