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Operations Awards 2017

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The winners of the 2017 Operations Awards were revealed at the Oppies on 14 September.

Best Data Collection (face-to-face)

WINNER - Facts International

What the judges said: "Facts International demonstrated with a revised data collection approach for a long standing project, the National Rail Passenger Survey, that it is possible to improve response rates through the development and implementation of a range of innovations across all stages of the data collection process. The innovations were supported by a strong set of metrics proving effectiveness, plus evidence that the learnings from the project can be applied to other large scale face-to-face programmes."

Acumen Fieldwork
BEAM Fieldwork

Best Data Collection (online)

Sponsored by:


WINNER - respondi

What the judges said: "respondi demonstrated that they are setting new standards of quality in the delivery of online research, data capture and panel management. Their specific example illustrated how they were able to engage with and give over 1,500 refugees a voice. They were able to capture views from a hard to reach audience for the research, across platforms, methodologies, country borders and languages. No mean feat! Well done respondi."


Cobalt Sky
Hall & Partners

Best Data Collection (telephone)

Sponsored by:

KudosResearch medium on white.jpg


What the judges said: "ICM Direct successfully implemented a challenging customer satisfaction programme for Aviva customers, many of whom were facing potentially life altering and emotional situations. ICM Direct created an innovative approach using a mixture of algorithms, to select interviewers for particular participants, and bespoke training to ensure that the research was conducted with maximum empathy as well as efficiency. The approach was supported by strong metrics and excellent client testimonials demonstrating the value of the approach within Aviva."

Explain Market Research
Facts International

Best Data Solution

Sponsored by:


WINNER - Populus Data Solutions

What the judges said: "Populus Data Solutions were the worthy winners with an extremely innovative use of smartphone technology and Google headsets to test store concepts for O2. The client was clearly impressed with the elegance of this cutting edge solution in providing an immersive real-world reality solution on a quantitative scale without disruption to their physical stores."

ICM Direct

Best Support Services

Sponsored by:


WINNER - E-Tabs Dashboard Design Service

What the judges said: "E-Tabs demonstrated through their case studies and superb metrics how they have become indispensable to their clients. They support and partner their clients in the research sector by reliably tailoring their dash board solutions to the ever-changing requirements of market research and not just in the UK but globally. From their testimonials clients are clearly delighted with E-Tabs support and teamwork. Clients said they are exceptionally responsive and provide innovative solutions which they truly believe add value to the service they offer. One client said, 'We couldn’t ask for anything more.'"



Language Connect

Best Training & Development

Sponsored by:



What the judges said: "ICM Direct demonstrated wholehearted investment in the ongoing training and professional development of staff at all levels – from interviewers and graduates through to the most senior business leaders. Underpinning this is their commitment to delivering on both client and industry responsibilities, with the MRS Code of Conduct, and ISO quality standards at their core."


Cobalt Sky
Facts International
Perspective Research Services

Best Viewing Facility

WINNER - Aspect Viewing Facility

What the judges said: "Aspect Viewing Facilities are deserved winners of this category with a clear commitment to improving the viewing facility experience. They have redesigned, renovated and re-opened their Stockport facility to meet the needs of the modern researcher. In particular, their use of technology stood out, including the use of virtual reality tours to enable clients to explore the Aspect venues from their desks and 360 degree recording and streaming. Well done Aspect!"

Engine Rooms
The Research House

Operational Excellence

Sponsored by:


WINNER - Cobalt Sky

What the judges said: "For the second year in a row, Cobalt Sky’s submission clearly showed how they continue to provide an excellent service to all their clients. Their commitment to quality, customer focus and technical excellence is backed up by impressive annual KPI’s – across 492 jobs they scored 99.2% on customer satisfaction and 99.2% on delivering jobs right on time, the first time. Their glowing client testimonials reinforced their submission– as one client summed them up, 'Cobalt Sky are incredibly proactive and flexible, they truly add value to our work and they’re an extension to our team."

HIGHLY COMMENDED - Hall & Partners


GfK Bidding Team
GfK Customer Experience

Supporting Sponsors



Event highlights

December 2017

Questionnaire Design12.12.17 | MRS, London EC1V 0JR

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January 2018
Speaker 18

The Brexit Diaries: Engaging with the public in Brexit Britain18.01.18 | MRS, London EC1V 0JR

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MRS Operations Network23.01.18 | MRS, London EC1V 0JR

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