MRS has partnered once again with Festival of Marketing which runs from 18-21 October. Headliners include John Cleese, Eddie Izzard and Dr. Helen Edwards.

There will be a dedicated MRS panel:

How Behavioural science is growing up
Tues 19 October 3.30pm

Chair: Colin Strong, Ipsos
Dr. Laura de Molière, Cabinet Office
Tamara Ansons, NatWest

Behavioural science has captured the imagination and enthusiasm of a growing number of marketers but will it continue to be the preserve of a small clique of experts or will it be at the heart of business strategy and policy making?  Does it deserve a place at the top table of consumer understanding and business decision making?

Join this panel of expert practitioners to discuss what works, what doesn’t and what’s needed to grow the burgeoning tool for insight.

MRS members can claim a £50 discount on tickets to the entire festival if they order via this link. 

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