Finalists revealed for the Audience Award – MRS Annual Conference 2024
17 April 2024

The MRS Annual Conference 2024: Applied Transformation, took place in March. Votes for the audience’s favourite session were collected via the post-event survey and the top three contributions can now be revealed.  

The winner of the MRS Annual Conference 2024: Audience Award, sponsored by The New Fieldwork Company will be revealed at the MRS Excellence Awards on 7 June. 

1. Fireside Chat: Are you being served? Meeting CMOs future insight needs

Jane Stiller, CMO, ITV
in conversation with: Katie McQuater, Head of Editorial, Research-Live & Impact 

The fireside chat explored the evolving insight needs of CMOs and how agencies and internal insight teams can support this going forward. Jane shared her experiences and discussed what she looks for from a strategic partnerships and how these can deliver customer insight as a competitive benefit.

Click play to watch the session

2. Keynote Panel: Insights revolution: navigating new horizons with generative AI

Chair:
Nick North, Director of Audiences, BBC

Panellists:
Jatin Aythora, Director of Research & Development, BBC
Kelly Beaver MBE, CEO, Ipsos UK & Ireland
Chris Lindsley, Global Insight & Analytics Director - Insights Centre of Excellence, Reckitt
Josh Muncke, Director of Retail, Consumer & Services Faculty 

In their standing-room only keynote, the team of expert panellists shared their experiences of using generative AI, evaluating both the opportunities and limitations while considering the radical impact it will have on the market research sector. The panel discussed how generative AI can support research needs, how the role of the researcher will evolve and addressed the ethical challenges associated with generative AI.

Click play to watch the session

3. Market research Room 101: what will you banish?

Chair:
Lucy Davison, Founder & MD, Keen as Mustard

Panellists:
Shehnaz Hansraj, Head of Research & Insight, Viking Cruises
Paul Hudson, CEO, FlexMR
Lisa Hulme-Vickerstaff, Senior Manager, Research & CX at Trust Alliance Group
Danny Russell, Non-Executive Director, FlexMR
James Sallows, Global Marketing Effectiveness, LEGO Group
Nicola Stevens, Head of Insight, Close Brothers 

Ever wondered what the research industry could do without? In their fun and interactive gameshow, two teams of client and agency-side industry leaders put forward their contenders to be banished for good and then the audience were able to cast the final vote.

Click play to watch the video