Now in its third year, this conference is an invaluable fixture for insight professionals who have a passion for the big picture and the finer detail.

Methodology in Context 2017 is the conference for anyone who wants to examine the genesis, practice and implications of methodologies that generate valuable consumer and citizen insight. You’ll be offered a view of a methodological landscape that is kaleidoscopic, challenging and fast-moving.

What has driven the creation of a range of new dynamic and creative methodologies? How do those methodologies work? And how can we address the challenges that these approaches present?

Research professionals, from some of the most resourceful and creative insight agencies, offer you a balanced view of the demands being made of them, the work they undertake and the implications for consumers, citizens and the insight business.

You will have the time and space to examine some of the profound strategic and technical issues facing us all. Methodology in Context will bolster your methodological armoury with fresh solutions.

Topics for 2017 include:
  • Wielding semiotic evaluation at scale
  • Unlocking the power of sensory-generated insights
  • A new approach for personality testing
  • The power of mobile ethnography
  • Tools for successful message evaluation
  • Boosting engagement on low-engagement topics
  • The value of considering externalities in research
  • The challenge and benefit of reflecting the gender spectrum
  • Footfall analysis and the new retail landscape
  • Round table debate on the challenges of creating rigourous and lasting modern methodologies.
What you get:
  • Highly-respected and eloquent speakers offer a detailed and provocative view on the methodological challenges we face.
  • Full interactivity throughout the day, allowing you to challenge, question and network with speakers.
  • Practical ideas and techniques that can be applied in your own workplace
  • No sales pitches.

Radisson Blu Edwardian
9-13 Bloomsbury Street,London,WC1B 3QD

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