Call for contributions: Insight-led Innovation Summit 2026

This autumn, MRS launches its Insight-led Innovation Summit 2026. This new event will explore how new technologies in research and insight are transforming the way organisations identify market opportunities, develop product concepts and successfully launch novel consumer offerings.

From identifying unmet needs and emerging behaviours to accelerating ideation, testing, experimentation and roll-out, the summit will showcase new methodologies and strategic approaches being applied across the innovation pipeline.

If you have a real-world case study that demonstrates how insight is helping consumer brand owners innovate with greater speed, agility and confidence, we want to hear from you.

Topic areas we are particularly interested in exploring include:

• AI and the future of innovation research
• Agile and iterative insight-led innovation processes
• Predicting future consumer needs, behaviours and choices
• Behavioural design, experimentation and testing
• Building evidence-led innovation cultures

Submission guidelines

If you have a story to tell or a perspective that will push the industry forward, we want to hear from you.

Please submit your suggestion for the MRS Insight-led Innovation Summit via our online form by the 9 June, letting us know whether you’d like to be considered for a case study, no-slides panel session or in-conversation (interview style) session. All conference slots are 30 mins.

A quick note on our selection criteria:

We give priority to:

• Client-side speakers or client agency co-presenters
• Hot-off-the-press insights or pioneering techniques
• New and diverse voices in the field
• MRS company partners

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.