Call for Contributions:
MRS Annual Conference 2027

We want to hear new ways in which insight practitioners are helping senior leaders tackle complex commercial and strategic challenges.

Share your most impactful projects and show us how you moved beyond providing insight to solving a problem, shaping a decision and driving action. What was the challenge? What did you do differently? And what changed as a result?

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In an increasingly mediated, data-rich world, how do we stay close to people?

We want to illuminate the methodologies and projects that are advancing customer closeness, empathy and behavioural understanding of consumers and citizens. What new ways of understanding people are emerging, and what difference are they making?

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Here we look at how to maximise the value of insight. Inspire us with case studies showing how innovative activation programmes are getting insight heard, shared and acted upon, increasing stakeholder engagement and influencing decisions.

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With AI now being applied across most insight workflows, we’re looking for real-world deployments of the latest developments, particularly those that have moved from experimentation to scale. Tell us about live projects using synthetic respondents, audiences and digital twins to inform business decisions. Show us how AI agents are being deployed in workflows and how connected agentic ecosystems are transforming insight and decision intelligence. Help us understand what being a ‘human in the loop’ looks like in practice.

We also welcome submissions on how consumer applications of agentic AI are changing the priorities and insight needs of brand owners and how we should respond.

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Show us what innovation looks like beyond AI. We’re looking for creative methodologies, new approaches and unconventional thinking that challenge established practice and deliver better answers to complex business problems.

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What should insight become in an automated world? We’re looking for frank sessions that tackle the challenges facing the sector and explore how insight businesses and teams can adapt, transform and thrive.

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These 15 minute thought leadership soapbox sessions are intended to inspire, challenge and provoke. As a sector reinventing itself and changing fast, we are providing a platform for those who have novel ideas and want to drive change. We’re just as keen to hear fresh perspectives from insight veterans through to our &more network members.

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We’ll be running small workshops throughout the day for client-side and agency professionals who are looking for a practical learning experience. Send in proposals that will provide delegates with playbooks and toolkits they can use immediately when they get back to the office.

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If you can’t find the category for you but you have an incredible proposal you’d like to submit, please use this category.

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