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UK research and evidence market hits record £18.7 billion valuation

AI in MR Part II Conference 2026

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Date and time

Jul
02
2026

Thursday

Members

£599 + VAT

Non-Members

£699 + VAT

Company partners

£599 + VAT

Please let us know if you have any accessibility requirements ahead of the event

1hr
CPD

Booking Details A white arrow

In a nutshell

Programme to be announced soon.

MRS’ AI Powered Insights Conference returns on the 2 July. AI is moving too fast for a once-a-year conversation, so in July we’re ensuring the sector has access to the latest thinking, newest case studies and practical guidance.

Expect broad themes such as practical applications, evolving methodologies, and future-facing innovation — full programme to be announced soon. Book now to secure your place.

If you wish to use company partner vouchers towards the cost of your booking, please contact us at conference@mrs.org.uk.

With special thanks to:

Verve

Turning Human Truth into Superhuman Advantage

Winner of the ESOMAR Award for Excellence in AI & Automation 2025, Outstanding Contribution to Consumer Insight 2025, AURA Innovation of the Year 2024, and the MRS Virginia Valentine Award for Cultural Insight 2023, Verve is a global insight partner transforming how brands understand people in the age of AI.

Our proprietary platform, Vero, combines human truth, cultural intelligence and AI-powered simulations to help organisations anticipate change and make smarter, faster, more human decisions. Global leaders including Mars Petcare, Samsung, UBS and Colgate trust Verve to deliver breakthrough, AI-driven insights with real-world impact.

Seeking human truth is at the heart of everything we do. We collect high-quality data from real people through client communities, insight programmes and CoLab initiatives - ensuring our foundations are always grounded in reality.

Verve Vero fuses proprietary datasets with best-in-class generative AI, validates outputs with real audiences, and continuously evolves as new signals emerge. Our award-winning Verve Intelligent Personas & Simulations (VIPS) bring audiences to life as dynamic personas shaped by real data, expert calibration and cultural context.

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Ronin International

With over 25 years of global market research experience, RONIN has perfected the science of finding and engaging B2B and hard-to-reach audiences. At RONIN, we understand that there is no one-size-fits-all methodology when it comes to getting the right audience of real people. That’s why our team draws upon our vast experience and knowledge of the industry to work with you to ensure you get the audience you need. We use the best available methods to reach your research objectives, you can be confident that you’re getting the most accurate and reliable results. Trust RONIN to help you achieve your research goals. We utilise online, phone, and digital platforms to ensure your targeted participants are engaged, delivering verified and high-quality data. With approximately 400 multi-market projects annually and over 25 years of experience, RONIN specialises in market research. Introducing RONIN Edge, our innovative platform for engaging senior-level audiences. With offices in the UK, Germany, Hong Kong, and the US, we are eager to discuss your international research needs.

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Media Partner

Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.

MRS 80th anniversary sponsor:

WALR

Walr is a data creation company that supports insight professionals globally. It specialises in reaching diverse audience segments, leveraging proprietary technology, and offering bespoke services.

With a comprehensive suite of tools, backed by a team of seasoned industry professionals, Walr’s services include efficient data collection methods, intuitive data visualisation and reporting techniques, and supportive and transparent advice.

Walr exists to unify the complex and fragmented research process by introducing more efficient, rapid, and straightforward methods.

MRS is proud to support:

MRBA

The MRBA is the industry’s only charity and is here for when life gets tough. The MRBA assists those facing financial hardship due to illness, bereavement, personal difficulties, or imminent financial distress. To date it has supported over 1,100 individuals, distributing more than £1 million in aid, either through grants or interest-free loans.

The MRBA is here for anyone, young or old, who has worked in the UK market or social research industry, as a supplier or client, for at least two years – whether in research, insights, operations, analysis, interviewing or management.

The MRBA also offers bursaries for those wishing to further their research knowledge and gain qualifications but who are unable to fund it financially. If you would like to learn more, or help us to provide financial support to colleagues in distress.

Additional Information

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