Brand and Advertising Research

Creative research strategies for powerful brand communication

Don’t miss key contributions from Walt Disney, Yahoo, Aviva, BBC Worldwide, Famous, Institute of Practitioners in Advertising, Interactive Advertising Bureau, Interbrand, Ogilvy, Brunswick Group

• Realise the value of feeding rich consumer insights into brand communications
• Explore innovative ways to communicate brand values to your audience
• Discover creative approaches to brand building across multiple platforms
• Compare behavioural, social and emotional approaches to brand engagement
• Take away new skills to drive the effectiveness of future branding initiatives

Advertising Research, an MRS Conference, brings together the worlds of research, advertising, PR and branding to address the challenges and opportunities of developing creative brand communications fuelled by consumer insight.

Hear how

• Famous integrates consumer creativity into every part of the organisation
• Yahoo measures the subconscious impact of online branded content
• Aviva gathers understanding of customers’ perceptions of its brand values, personality and narrative
• Walt Disney explores the social, cognitive and emotional drivers that influence families attitudes and behaviour towards purchasing decisions and brands
• BBC Worldwide used insight to localise the popular Come Dine With Me brand for the South African market and achieved a huge TV hit

SAVE £100 with the Early Bird Discount when you book before 15th June 2012

Testimonials

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