Sustainability Summit 2022

Carina Ealam, Senior Research Executive, Savanta

Carina graduated with a degree in Anthropology from the University of Manchester in 2018. She subsequently worked in fieldwork management at Acumen Fieldwork for 3 years before making the move down to London and into research where she is now a Senior Research Executive within Savanta’s consumer team. She works on both qual and quant projects and has a particular interest in sustainability, both in terms of the types of projects/clients she has the opportunity to work with, and in campaigning for a more future-proof, sustainable research industry. She is one of the founding members of the Young Person’s Sustainability Collective, and is also part of Savanta’s internal Sustainability & Impact workstream.

Caroline Bates, Founding Partner, Citizen Good
Caroline has hybrid leadership experience on both the client and agency side. Former Head of Brand & Marketing Strategy at O2 Telefonica, Post Office and Royal Mail. She has also held executive roles at Hall & Partners Group, Chime Communications, and Kokoro. Caroline authored The Power of Good and the triple G methodology at Chime, measuring the impact of brands that put sustainability at their heart. She applied it across markets and sectors to demonstrate the ROI of doing the right thing, even when no one is looking, to help brands be a force for good.
At Citizen Good she helps companies embed sustainability in to their business strategy towards a regenerative future, working with CEO’s and founders to ensure their brands can be a force for good and positive impact.

Caroline Wren, Managing Director, MTM
Caroline is the Managing Director of MTM, an insight and commercial strategy consultancy that specialises in media, tech, and entertainment and is proud to work with clients including the BBC, Google, Spotify, Amazon Prime Video, Sky, The FA, Football Foundation, and Arts Council England.  MTM is signed up to the NetZero pledge.
Caroline is one of the founders of MTM, and has 20+ years experience in quantitative market research.  Her specialism is media engagement and advertising effectiveness, and career highlights include the award-winning ‘In VoD We Trust’ (Channel 4), ‘TV+Online: Better Together’ (IAB & Thinkbox), ‘Blurred Lines: Gender portrayal in the media’ (BBC), ‘How EU citizens perceive digital advertising since GDPR’ (EDAA) and ‘Mirrors and Windows: Identity and media choices in modern Britain’ (YouTube) as well as supporting product launches for BBC Sounds and Sky Glass.
Outside of work, Caroline has practiced martial arts at the Shaolin Temple, played the trumpet at the Royal Albert Hall, cycled 100 miles for charity, and become a Councillor for the Green Party in her local area, the London Borough of Richmond.  She has a young son and is increasingly driven by thoughts of the world he will grow up in. 

Crista Buznea, Head of Marketing, Ecologi
Crista Buznea is Head of Marketing at Ecologi, the market leader in collective climate action. She has spent her career working in the marketing, tourism and sustainability industries for some of the world’s best brands including Heathrow and TUI, where she created award-winning content that positioned sustainability as a key marketing message for TUI UK, reaching 4.5 million holiday-makers in the process. After many years in the tourism industry, in 2020 Crista joined Ecologi one year after their launch with a focus of scaling their marketing team and impact. Since its inception in 2019, Ecologi has funded the planting of over 52 million trees and supported climate projects equivalent to 2.2 million tonnes of carbon being avoided. Crista holds a MSc in Responsible Tourism from Manchester Metropolitan University and is an alumni of Edie’s 30 Sustainability Leaders Under the age of 30.

Clare Palmer, Associate Director, BritainThinks
Clare is an experienced mixed methodologies researcher working across a wide range of private, public and third sector clients. She is particularly interested in understanding perceptions of environmental issues and the challenges related to encouraging the shift to sustainable behaviours. Clare has combined these interests with a specialism in conducting deliberative research to inform decision-making and policy development, including in leading on the delivery of deliberative research for the Department for Transport on the publics’ views and behaviours towards decarbonising transport, self-driving vehicles, shared mobility, and EV charging. She has also led on deliberative research for clients in the energy industry on trialling new sustainable fuel sources, and in the water sector on planning for resilient, long-term water supply particularly in light of challenges resulting from climate change.

Crispin Beale, Group President, Behaviorally
Based in London, Crispin is the President at Behaviorally where they apply a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs. As well as his role at Behaviorally, Crispin is the CEO of Insight250 and a strategic advisor to mTab. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this, Crispin held senior marketing and insight roles at BT, Royal Mail Group, and Dixons, having originally qualified as a chartered accountant, and spent time in consultancy with Cooper & Lybrand/PricewaterhouseCoopers. Crispin has been a Board Director (and Chairman) of the Market Research Society for over 15 years and UK ESOMAR Representative for nearly a decade. He has been a pioneer in the use of tech and AI and is a marketing, data, and customer experience expert writing regularly for industry publications and pushing the profession forwards.

Eline Metske, Market Research & Insights Specialist, Booking.com
Eline is currently a Market Research & Insights Specialist in the marketing department at Booking.com, where she is in charge of any quantitative consumer-facing research about Sustainability. Every year, she runs a large global survey about sustainable travel, which we use as input for many internal and external reports, product development, and PR launches. Besides research into sustainability, Eline also works a lot on Brand Tracking and Brand Measurement.
Eline joined Booking.com about 4 years ago, after obtaining a Research Master’s degree in Communication Science from the University of Amsterdam.

Emma Callaghan, VP, Business, Savanta

Hayeon Kim, Research Manager, Google
As a Research Manager in the EMEA Market Insights team, Hayeon is responsible for bringing end-to-end research through a primarily behavioural science approach to surface emerging market trends. Before joining Google in 2018, Hayeon obtained a Master’s Degree in Migration Studies at Oxford and a Bachelor’s Degree from Northwestern University with double majors in Asian American Studies and American Studies.

Jeff Macdonald, Chief Strategy Officer, Bulbshare
Jeff is Chief Strategy Officer for Bulbshare, the real-time customer collaboration platform that helps clients such as Nestle, LEGO, L’Oreal and ABInBev to unlock the power of communities and access the insights, ideas, content and advocacy of a group of passionate believers.
He is a strategy and innovation expert who helps businesses and brands to design and activate solutions that are grounded in human and cultural insight, with a particular focus on the power of Purpose to inspire performance at both an individual and collective level.

Jeremy Hollow, Managing Director, Listen + Learn
Jeremy Hollow is the Founder and CEO of Listen + Learn Research, which he’s actively building into the leading global authority on the human side of social data.
What started as an idea born from a run in the woods, has become an award-winning agency (Marketing Week, Aura). Success has come from helping brands really understand the people who matter to them and applying this knowledge to help create growth.
A black belt, a passable cook and an amateur dad. He also writes for This Social Life a blog about how people live their lives on social media. 
Having started out in marketing, he brings over 25 years’ experience of global leadership roles in large multinationals such as Nestlé / General Mills, Bacardi, Nokia and InterContinental Hotels, providing a rich understanding of the challenges of driving change in complex matrix organisations.
Prior to Bulbshare, he was a strategic consultant, working with clients such as Unilever, Reckitt, Coca-Cola, Aviva and Allianz, across insights, strategy, positioning, culture and activation.
With a Masters degree in Economics, he has a long-held fascination and interest in motivational psychology and behavioural science - and how we can apply this to unlock our full human potential.

Joe Scarlett-Smith, Principal Behavioural Scientist, Department for Transport
Joey is a Principal Behavioural Scientist at the Department for Transport, where his team is responsible for delivering innovative Behavioural Science research to inform some of the most important transport related policy – from transport decarbonisation (the largest contributor to UK greenhouse gas emissions), and understanding how COVID has impacted longer term travel habits, to developing interventions to increase take up of active modes of travel.  Before joining DfT, Joey spent 6 years in HM Revenue and Customs’ Behavioural Insight and Research Team, initially running large scale behavioural trials to improve tax services and eventually leading organisational behavioural science and transformation for the department.

Julius Colwyn, Director & Head of Design, Spacedoctors
Julius Colwyn is an interdisciplinary thinker and creator, and thrive in places where different ideas, methods and understandings meet. He brings creativity, design, systems thinking, strategy and analytics together.
Understanding complex problems, spotting unseen patterns and creating sharp, compelling new approaches to answer them.
Julius's background and training weaves through the arts and the sciences, and his approach cuts across them.
Working for the last ten years with Brands, Businesses, Academia, NGOs and Government Organisations, Julius has taken the role of creative strategist, systems designer and consultant.
Collaborating with changemakers across industries to shape solutions to wicked problems.
Currently he works with design, semiotics, analytics and cultural insight at Space Doctors to create meaningful futures for some of the worlds largest brands and organisations.
Since Space-Doctors joinined forces with Insites Consulting, he has worked with the Solutions Office, helping to shape the combined offer to connect more deeply with the emerging needs of people, planet and clients in a changing world.
With an eye to the future, Julius also teach MA students in Art and Science at Central Saint Martins bringing critical methodologies to the heart of creative practice.

Katie Firth, Senior Insight Manager, Relish
Katie is a Senior Insight Manager at Relish, who has been working in research for the past five years in Leeds, Yorkshire. Working across both qualitative and quantitative projects, Katie has a keen interest in understanding human behaviour, and deep-diving into the reasons why we do what we do, and say what we say. With a degree in sociology and interest in social issues, Katie has a real passion for projects in the sustainability and social responsibility sector, having worked on sustainability projects with the likes of Sky and ASDA, as well as delivering youth engagement research for The Prince’s Trust.

Keir Carnie, Founder, Nuud Gum
Did you know that chewing gum contains as much single-use plastic as a drinking straw in every piece? Gross, right? Keir is the founder of Nuud, the plastic free, plant based and biodegradable chewing gum brand on a mission to rid the world of the plastic gum that sticks around to harm the planet. Prior to Nuud, Keir worked in various commercial roles at Heineken. 

Lisa Maria Mai, Account Director, Headland Consultancy
Lisa Mai is Account Director at Headland Consultancy, working in the Strategy and Insight team. She is a mixed-method researcher with seven years' experience in branding, consumer and education research. In her previous role with Shift Insight, she also got involved in sustainability research and led a thought leadership survey on the role of educators in teaching sustainability. Outside of work, she is a board member and volunteer of the environmental NGO "ProjectQRRestore", which is a collective dedicated to coral and coastal restoration. Lisa joined the Young Person Sustainability Collective because she wants to help young researchers build their “sustain-ability” – skills, knowledge, and confidence to drive sustainability in the market research industry. 

Liz Cracknell, Strategic Insights Manager, Google
Liz Cracknell joined Google UK in 2019 as a Strategic Insights Manager, helping advertisers identify category and consumer trends through primary research and Google data and their implications for brands. For nearly 10 years, Liz has worked in Insights and Analytics teams, partnering with brands across Grocery, CPG, and more recently in the Telcomm, Media, Tech and B2B industries.

Lydia Morgan, Senior Research Analyst, The Nursery Research and Planning
Lydia Morgan has just under 4 years’ experience in the Market Research industry working within the Data Science and Visualisation team at the Nursery. She has worked on segmentations, brand tracking, and customer experience projects, helping clients from various sectors answer business questions with data-led solutions. She is passionate about creating a better, more sustainable future and hopes to use the skills within data analytics to do that.

Meg Rudman-Walsh, Research Director, MM-eye
Meg Rudman-Walsh is a Research Director with more than 15 years agency side experience working in partnership with brands across various sectors.  Since joining MM-Eye in 2014 she has specialised in large scale global studies, both consumer and B2B.
Meg is currently leading a project in its sixth year guiding an automotive client’s business strategy for alternative fuel vehicle development, helping them to understand consumer barriers and motivations.  As a result they have developed communications strategies that inform and guide consumer choice, initiated product development work to ensure vehicles that are fit for the future and are able to understand and address the non-vehicle related issues that consumers face when moving to alternative fuels.
More recently Meg has become MM-Eye’s B Corp Champion, working closely with the board to ensure the business is truly sustainable both socially and environmentally.

Monica Tenorio, VP, Insights & Analytics, PepsiCo
Monica Leads the Insights & Analytics Function across Europe leading Sector Insights Capability teams & Insights BU Teams to deliver world Class Insights with Impact. 
Monica joined PepsiCo 4 ½ years ago as VP Insights for Latam and joined the European team 2 years ago. 
Prior to Pepsico, Monica spend 15 years in Mondelez & 10 years in Unilever in local, sector and Global roles across Insights, Marketing, Capabilities & Change Management and has lived in 4 countries: Mexico, Canada, UK & Switzerland.
Born in Mexico, but Canadian by choice. Married with 2 kids currently living in Geneva.

Dr Nick Baker, CRO, Savanta
Dr Nick Baker is Chief Research Officer at Savanta and a founding member of the Insight Climate Collective. Nick has a PhD is Green Politics and has worked extensively in the sustainability arena with clients such as Severn Trent Water, UK Power Networks, AMEX and Aehra, a new ultra-premium EV business.

Nicola Archer, Social Research Director, Savanta
Nicola is an evidence-led advisor to central and local government, NGOs, think tanks and other organisations, helping to inform decisions within communications, reputation and public policy. Her work within sustainability ranges from work in international development, addressing a range of Sustainable Development Goals (SDGs), through to climate change solutions such as within carbon-offsetting. Prior to her role as Director at Savanta ComRes, she headed up the Social and Political research team at ComRes, following a couple of years based in Ghana, and four years specialising in semi-ethnographic work in ‘developing’ countries.

Rebecca Wilkes, Research Team Manager, Energy Systems Catapult 
Rebecca leads on consumer research at Energy Systems Catapult to accelerate the transformation of the UK’s energy system and ensure UK businesses and consumers capture the opportunities of clean growth. An advocate for people within our future energy system, Rebecca is happy to turn her hand to insight activities from service design to user trials. She has applied the gamut of research approaches to understand how consumer needs will evolve in the net zero transition and to support innovative products and services in delighting their future customers. Most recently Rebecca has researched topics including smart local energy systems, the needs of vulnerable consumers in the energy transformation and energy management systems.

Rhys Hillan, Meta Researcher, Zappi
Rhys joined Zappi in 2021 and now leads their Expert Content Initiative, creating research reports for PR, Marketing and Product Led Acquisition. Prior to joining Zappi, Rhys obtained a masters degree in educational research from the University of Cambridge, where he developed his skills as a researcher.
He sits on the MRS’s Sustainability Council, where he has written guides on establishing sustainability groups in international market research associations, as well as Net Zero strategy guides for MRS members. In 2022 he founded the Young Person’s Sustainability Collective to empower young researchers to promote sustainability within the market research and insights industry. 

Richard Ellwood, Head of Customer, Brand & Marketing, The Crown Estate
Richard is the Head of Customer, Brand and Marketing at The Crown Estate (£16bn capital) responsible for establishing a new brand strategy and architecture, representing the corporate purpose and values to UK consumers and business partners. He is accountable to drive footfall to multiple retail and leisure destinations, increase commercial success for retail, office and energy stakeholders and increase The Crown Estate brand awareness and engagement. Prior to TCE, Richard led Marketing Strategy for Disney EMEA, running commercial high ROI campaigns across multiple markets. Richard’s background is insights and is a Fellow of the Market Research Society, and more recently has been appointed as a Trustee of Blenheim Palace Heritage Foundation.

Samira Brophy, Senior Director, Ipsos Creative Excellence
Samira is an expert on brand and communications, with 20 years of experience spanning creative and research roles. Prior to Ipsos she ran a content & advertising business and worked in Radio.

Steve Phillips, CEO, Zappi & Chair, MRS Sustainability Council
Steve is the CEO of revolutionary consumer insights platform Zappi, with a passion in understanding consumer motivation. By embracing automated technology and fusing it with new thinking in Behavioural Economics, his goal has been to empower brands and drive for abundant, boundless research. His work on Consumer Purchase Journeys has won multiple awards from ESOMAR and the ARF, among others.
He has developed research and technology thinking via contributors to a wide range of papers, media and events, plus contributions to MRS as a member of the Company Partner Board and avid support of the MRS SME initiative. He also actively supports other business initiatives such as The Supper Club and Abundance 360.

Thomas Nagy, Consumer Insights Lead, Volvo Cars UK
Thomas Nagy is the Consumer Insights and Foresights specialist for Volvo Cars UK. Previously, Thomas worked for Tesco (dunnhumby), Unilever (Ben & Jerry’s), Ehrenberg Bass Institute.

Trevor Roberts, Head of Insight, Sky
Trevor is Head of Insight at Sky and leads the sustainability insight programme for Sky’s bigger picture initiatives.  Over the last 10 years Trevor has led multiple research and insight programmes at Sky - from NOW TV to product analytics and marketing insights, giving him a wealth of experience across many areas of subscription media.  Recently, Trevor has focused more on Sky’s reputation and sustainability credentials, delivering insight that drives Sky’s responsible business initiatives, including tracking the impact of Sky Zero’s activity on Sky’s Masterbrand and behaviours in general.  He also advisors on the measurement of the effect of the broadcast industry’s sustainability pledge.

Tracy Sutton, Founder and Lead Consultant, Root 
Founder and lead expert Tracy Sutton set up Root in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder to people and our planet.
A regular speaker at international conferences and a respected commentator in the national and trade media, Tracy is a high-profile industry expert at the forefront of innovative and responsible packaging design with over twenty years of hands-on knowledge. She is a guest lecturer at Falmouth University and a fellow of the Royal Society of Arts.
Tracy and the Root team support the world’s most prolific producers of goods and packaging to become fit for a regenerative future. They use decades of technical, environmental and creative expertise to deliver industry-leading Impact Analysis, Packaging Strategy and specialist consultancy, promising to reduce the impact of every product and pack that they work on. They also deliver Sustainability Strategy exclusively to businesses in the packaging supply chain. All work is driven by their Design for Life methodology and informed by Root’s Knowledge Bank Clients include Diageo, Pukka and Nandos.

Umberto Binetti, Knowledge Exchange Manager, WRAP
I am a marine biologist and an oceanographer. I have worked for years on the subject of marine litter and plastics, working in several countries around the world to study and tackle this problem with a variety of Governments, public and private stakeholders. I am now working as Knowledge Exchange Manager at WRAP, developing connections and collaborations among initiatives across several nations to facilitate the adoption of a circular economy for plastics, reduce food waste and manage resources more effectively.

Zoe Rowe, LEGO
Biogaphy TBC