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Social Events

Researching a career

Researching a career

How do we attract and retain talent in our industry?

In a nutshell


This event has taken place.


6:15pm for a 6:30pm start

This project has been investigating the relationship between the research industry and the professionals that work within it. Areas explored include how they enter the profession and what the key drivers that help keep them engaged with the industry or perhaps drive them away are. It’s also worth noting that the project is not just a dry standalone report, it’s very much a living thing that is looking to stimulate action throughout the industry.

This session will not just cover a quick overview of the key findings of the work but also involve an interactive workshop session where delegates will get the chance to help tell “the story of the industry”.

The project has identified the need to tell this story as being a key element that we all need to get out there into the wider world. This is to both challenge the many stereotypes that exist and also, more importantly, excite potential new entrants to what a fascinating career being a researcher can be.

  • Mark Hirst, Engagement Director at Chime Insight & Engagement
    Mark Hirst, Engagement Director at Chime Insight & Engagement

    Mark Hirst is Engagement Director at Chime Insight & Engagement. His key responsibility is ensuring insights are actioned with clients’ front line teams. To do this he uses a wide range of communication techniques and approaches to get the message to “stick”. Prior to undertaking this agency role, he led getting customer insight out to over 12,000 branches in the Post Office.

    He has undertaken a great number of interviews for this project both in the UK and wider afield. He strongly believes that the industry has a great opportunity to speak to people’s hearts as well as their heads when it comes to what a career in research can offer and so wants to get your help to make this happen.

  • Liz Norman, Specialist research recruiter, ENI
    Liz Norman, Specialist research recruiter, ENI

    Liz Norman runs the specialist research recruiter, ENI. The company is 25 years old and working recruiting market researchers before that she has 30 years experience of filling Research and Insight roles for a very wide variety of organizations, in a variety of countries.

    Whilst researcher profiles and roles have changed a lot over that period, many themes remain the same for example 30 years ago finding suitable candidates for mid-level agency roles can be problematic, that is still true today.

    Passionate about the industry and what it can offer employees, a discussion with Chime on what motivates those in the industry, led us to our study.


Where is the event taking place?

Apex International Hotel (Sydney Room)

31-35 Grassmarket
0131 441 0421

    With thanks to:


    Taylor McKenzie Research & Marketing Ltd

    This is the other tab

    Please click on the photographs to view each speaker's biography.


    Tickets cost £10, inclusive of buffet supper. Please contact to reserve your place by 28 October 2014.



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