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Speaker Evenings

The Future of Survey Research

The Future of Survey Research

An IJMR Speaker Evening

In a nutshell


This event has taken place.


A message from Peter Mouncey, Editor-in-Chief, IJMR:

"I’m very pleased to announce that our speaker for the second IJMR event of 2014 is the internationally renowned Jon Krosnick, Professor of Communication, Political Science, and Psychology at Stanford University, Senior Fellow at the Woods Institute for the Environment, Director of Stanford’s Political Psychology Research Group, and Research Psychologist at the U.S. Census Bureau.

Professor Krosnick’s talk will focus on the current, and likely future, challenges facing survey research methodology, and the solutions researchers need to consider in addressing these challenges. For example, last year’s report from AAPOR in the USA raised important issues about non-probability sampling methods, commonly used in surveys today. Also, with so many general elections taking place around the world this year and next, plus the Scottish referendum and one in the UK for EU membership in the offing, researchers’ ability to accurately predict the outcomes through opinion polling will place research methods around the world under close scrutiny. Finally, there’s also the issue of how practitioners address methodological challenges compared to researchers in academia – how do we best learn from each other?

In his presentation, Professor Krosnick will also summarise the conclusions from a pair of conferences he organised in 2012 held in Washington, DC, bringing together top survey researchers to talk about the Future of Survey Research, discuss what we currently know about best practices, what current problems are present in our methodological approaches and needing improvement, and how efforts to improve the method should be directed in the future.

Professor Krosnick has expertise in questionnaire design and survey research methodology, voting behavior and elections, and American public opinion. He has taught courses for professionals on survey methods for 25 years around the world and has served as a methodology consultant to government agencies, commercial firms, and academic scholars. His recent research has focused on how other aspects of survey methodology (e.g., collecting data by interviewing face-to-face vs. by telephone or on paper questionnaires) can be optimized to maximize accuracy. He is a world-recognized expert on the psychology of attitudes, especially in the area of politics and co-principal investigator of the American National Election Study, the nation’s preeminent academic research project exploring voter decision-making. For 30 years, Professor Krosnick has studied how the American public’s political attitudes are formed, change, and shape thinking and action. As an expert witness, he has evaluated surveys presented by opposing counsel and has conducted surveys to inform courts in cases involving unreimbursed expenses, uncompensated overtime work, exempt/non-exempt misclassification, patent/trademark violation, health effects of accidents, consequences of being misinformed about the results of standardized academic tests, economic valuation of environmental damage, change of venue motions, and other topics."

Time: 6:00pm for a 6.30pm start


Where is the event taking place?


The Old Trading House, 15 Northburgh Street

With thanks to:

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Please click on the photographs to view each speaker's biography.


This event is free for Members and there is a fee of £30 (£25 + VAT) for non-Members.

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