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AI is now embedded across the research process, from data handling and analysis through to insight generation and storytelling. But as adoption accelerates, a critical question is emerging: are we improving research, or simply scaling its biases faster?

The Market Research Society

This session brings together experts in AI ethics, applied insight practice and research leadership to explore what it really takes to build responsible, ethical and inclusive AI systems in research. Moving beyond principles and policy, we focus on the practical reality of how AI tools are designed, deployed and governed in real workflows.

We will examine where bias is introduced in AI-enabled research, how inclusion can be designed into tools from the outset rather than checked at the end, and what accountability looks like when AI becomes part of how insight is created.

A candid, practice-led discussion for researchers navigating the opportunities and risks of AI and shaping what “responsible use” really means in action.

Cover why people should book on

  • Gather a shared understanding of what responsible and inclusive AI in research means in practice, including how bias, accountability and inclusion show up across tools, workflows and organisational decisions
  • Clear insight into where AI introduces or amplifies bias across the research process, from data and automation through to analysis, interpretation and reporting
  • Practical perspectives on how organisations are already using and governing AI in real environments, including workflow adoption, tool use, and how responsible AI principles are being applied when selecting and deploying AI systems

Speakers

Sabrina Trinquetel is an Account Manager at YouGov, working at the intersection of data, insight and client strategy. She specialises in turning data into meaningful, commercially useful insight, with a strong focus on inclusion, diversity and the future of research practice.

She sits on the MRS EDI Council (Voices4All) and MRS AIA Council, and is Co-Chair of MRS Pride, actively contributing to industry conversations on responsible and inclusive research. Her work explores how emerging technologies, including AI, are reshaping how insight is created, and what it means to ensure research remains representative, ethical and robust in a rapidly changing landscape.

Reema Patel is a thought-leader in the fields of technology, data and AI ethics, public engagement and participation, and diversity, equity and inclusion. She is an engaging speaker on subjects including technology ethics, diversity, AI-emerging tech, future of healthcare, among others. She presently leads global research agency Ipsos’s work on deliberative engagement.

Reema has undertaken work at the cross-section of three fields- technology ethics, public engagement and diversity.  She co-founded the Ada Lovelace Institute where she established its work on public engagement and participation. She is an author of several Ada Lovelace Institute’s reports, including Beyond Face Value, Rethinking Data, The Data Divide and Participatory Data Stewardship among others. She also co-authored a report for On Think Tanks on the global evidence base for public engagement.

Before working at the Ada Lovelace Institute, Reema advised the Bank of England on their approach to public engagement and participation in economics, work that was endorsed by the Bank’s Chief Economist in an official speech entitled Climbing the Public Engagement Ladder. She continues to serve as a member of the Bank of England’s Central Bank Digital Currency Engagement Forum, and is a Senior Fellow of the Finance Innovation Lab.

Melissa Sabella is the founder of The Honeycomb Works, which partners with global organisations, startups, and SMEs to use research, data, and technology in advancing diversity, equity, and inclusion. She recently joined IOSH to lead New Product Innovation, shaping solutions that support safer, healthier workplaces. She is also on the board of Staff Networks Day, an organisation supporting people who lead ERGs.

An experienced intrapreneur, Melissa has delivered market-leading products and complex transformation projects in large organisations, and is regularly invited to speak on innovation, culture, and inclusion by organisations such as BNY Mellon, InnovateUK, and the Royal Academy of Engineering.

As a gay woman in tech, she is deeply invested in creating a more equitable world. As a white woman with a couple of valuable passports, she has a certain level of privilege that she tries to leverage to fight inequality. She is the co-founder of Tech(ish) Queer Women & Friends, a community that supports LBTQIA+ identifying women in tech.

Melissa is an Italian-American living in London, following women’s football and trying to be a better global citizen.

 

 




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