Look Good with Neuro Design

Understand the psychology of aesthetics.

Understand the psychology of aesthetics 

By Darren Bridger

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content.

This webinar opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that can help you to enhance customer engagement and boost profitability.

Darren Bridger, author of Neuro Design, emphasises the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content.

Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers.

Online resources include web links to inspiring reading, and further website resources.

Please note, bookings will close one hour before the start time of the webinar.

Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.

If you have any questions about bookings, please email membership@mrs.org.uk