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Speaker Evenings

Can we still trust the opinion polls?

Can we still trust the opinion polls?

An IJMR Lecture

In a nutshell


This event has taken place.


Brexit, Trump, Macron… the last 12 months have certainly been eventful ones for opinion polling. Much discussion has ensued about the polls’ performance, some of which has been rather critical.

As the dust settles on the UK’s latest election, Simon Atkinson will review the recent experience of the pollsters in Britain and around the world. On the agenda:

  • A Very Peculiar Practice: how opinion polls differ from “conventional” market research
  • The polls’ performance in 2016/17 - set against their historical track record
  • Challenges facing the pollsters - some old, some new…
  • Measurement vs Predictions: making the distinction
  • Communication Matters: getting the message across
Keynote speaker
    Simon Atkinson

    Simon Atkinson is Chief Knowledge Officer for the Ipsos Group. He is a former Assistant Chief Executive at Ipsos MORI where his previous roles have included spells as head of social research and director of its political polling practice. He has worked on the company’s political polling at every general election since 1992 and is a Committee Member of the British Polling Council. Simon has been a co-editor of the Political Communications General Election book series since 2001: the latest edition, covering the 2015 campaign, was published by Palgrave in 2016. Connect with him via Twitter: @SimonMAtkinson.


Where is the event taking place?


The Old Trading House, 15 Northburgh Street

With thanks to:


6:00-6.30pm: Registration and refreshments

6.30-7.30pm: Lecture

7.30-8.30pm: Drinks and networking

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This event is free for MRS members and Company Partner employees, but space is limited so please register your interest in attending by emailing

This event is open to non-members for a fee of £25.00 + VAT.

If you would like to join MRS to enable you to attend this event for free and take advantage of the other benefits of membership please click here.



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